Jewelry that sparkles against bare skin enhances a woman's charm and makes her radiant. Whether it's a special occasion or everyday wear, wearing purposeful jewelry will inspire unwavering confidence. Now is the time to find that special piece that truly expresses your true self.

GRAFF

The "Butterfly" collection is inspired by the butterfly, a symbol of beauty, happiness, and success. The delicately paved diamond wings evoke the image of a butterfly gracefully soaring through the air. This contemporary jewelry collection, including pendants, rings, and earrings, combines charm with a sophisticated aesthetic, ensuring timeless wear while remaining on-trend.
... Collection". The charming triple butterfly motifs, gleaming with sympathy, radiate elegant beauty from every angle, filling the wearer with a lasting radiance. By gently pressing the diamond set in the center of the butterfly, the hidden mother-of-pearl dial is revealed, making this a Graff-esque jewelry watch that allows you to immerse yourself in a world of exquisite beauty.


Triple Pavé Butterfly Ring ¥2,407,407 / 18K White Gold with Diamonds, The Princess Butterfly Watch ¥17,962,963 / 18K White Gold Case: 23mm Diameter / Diamonds / Water Resistant to 3 ATM / Quartz Movement, Triple Butterfly Bracelet ¥4,583,333 / 18K White Gold with Diamonds
*Prices are as of November 13, 2018, and are subject to change without notice.
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches, Nihonbashi Mitsukoshi Main Building, 1st Floor = Special Selection Boutique

BOUCHERON

Boucheron's iconic "Quatre" collection is inspired by Paris's signature geometric design codes, breathing new life into the Maison's traditional motifs. The innovative pattern combinations, created through exceptional techniques, are further enhanced by the reflected light, elevating both dressy and everyday styles.


[Top] Quatre Clous de Paris Bangle 1,550,000 yen / 18K yellow gold, diamond
Isetan Shinjuku Main Building 4th floor = Jewelry & Watches
[Top center] Quatre Classic Ring 1,010,000 yen / 18K yellow gold, 18K white gold, 18K pink gold, brown PVD, diamonds[Bottom left] Quatre Radiant Ring 810,000 yen / 18K yellow gold, 18K white gold, diamonds[Bottom right] Quatre Grosgrain Bangle 770,000 yen / 18K white gold
Isetan Shinjuku Main Building 4th floor = Jewelry & Watches, Nihonbashi Mitsukoshi Main Building 6th floor = Jewelry Salon , Ginza Mitsukoshi 1F = Jewelry

The Serpent Bohème collection expresses the mystical beauty of the serpent (snake), a symbol of eternity, through drop motifs surrounded by beads and intricate goldwork. This timeless design embodies Boucheron's free and bold esprit, combining breathtaking brilliance with sculptural delicacy, exuding the brilliance and inner power needed for a day when you want to look your best.


Serpent Bohème Necklace ¥21.3 million / 18K PG, Diamond, Serpent Bohème Earrings ¥2.7 million / 18K PG, Rhodolite Garnet, Diamond
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches

FRED

The "8°0" collection was created as Fred's lucky charm to commemorate the 80th anniversary of the Maison's founding. The jewelry, based on the number 8, a symbol of infinity that represents good fortune and eternal love, combines the precious glow of warm pink gold with the timeless presence of diamonds to create a graphic yet refined elegance.


[Left] 8°0 Necklace 486,000 yen / K18PG, Diamond [Center] 8°0 Earrings 473,000 yen / K18PG, Diamond [Center] 8°0 Earring Chain 130,000 yen (left and right sold separately) / K18PG, Diamond [Right] 8°0 Bracelet 473,000 yen / K18PG, Diamond
Isetan Shinjuku Main Building 4th Floor = Jewelry & Watches, Ginza Mitsukoshi 1st Floor = Jewelry

The Force "10" is Fred's signature collection, inspired by the world of sailing. The cable and shackle motif, reminiscent of a yacht guided by the wind, embodies a free spirit and casual elegance. The diamond necklace and earrings, with their solid brilliance projected onto their curves, exude a strength befitting modern women who carve out their own futures.


Force 10 Necklace: ¥7.4 million / 18K White Gold with Diamonds, Force 10 Earrings: ¥1.09 million / 18K White Gold with Diamonds
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches

So (SO)

Debuting in 2017 as a collaboration between Isetan Mitsukoshi and Yamanashi Prefecture jewelry maker Hikari Sai, SO offers a wide selection of minimalist rings created using world-class forging techniques and high-precision processing technology. This modern collection, which matches any occasion, includes pieces such as "Cascade," inspired by Art Deco architecture, and "Plains," which allows you to personalize the texture, and is also recommended as a pair.


[Top left] Cascade Combi Ring, from ¥430,000 / Platinum and 18K Yellow Gold [Top right] Cascade Screw Combi Ring, from ¥185,000 / Platinum and 18K Yellow Gold [Middle left] Plains Ring, from ¥110,000 / 18K Gold [Middle right] Plains Ring, from ¥80,000 / Platinum [Bottom left] Gear Ring, from ¥355,000 / Platinum and Diamond [Bottom right] Stud Ring, from ¥99,000 / 18K Gold
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches

Pearl (PPEARLL)

Pearl offers pearl jewelry for everyday wear under the theme of "PLUS PEARL LIFE—Adding pearls to your life." The new collection features a variety of items, including convertible necklaces and bracelets that combine structural hexagonal motifs with Akoya pearls, as well as earrings that can be styled differently on each ear. Add some spice to your everyday life with these subtly unique designs.


Ring: ¥180,000 / 18K Yellow Gold with 8.5mm Akoya Pearls, Necklace: ¥170,000 / 18K Yellow Gold with 6.0mm Akoya Pearls, Total Length: Approx. 47cm, Bangle: ¥160,000 / 18K Yellow Gold with 4.0mm Akoya Pearls, Earrings: ¥80,000 / 18K Yellow Gold with 6.0mm Akoya Pearls
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches

ISETAN EXCLUSIVE HIGH Jewelry JEWELRY)
A trusted high-end jewelry collection carefully selected for its exceptional stone quality and exquisite design. This special jewelry, available exclusively at Isetan, features vibrant and positive designs that complement the busy yet carefree lifestyles of modern women. Wear it however you like, and the graceful brilliance of diamonds will awaken a newfound femininity.


Ring: 3.5 million yen / Platinum, diamond, center stone 1.77ct, side stones totaling 0.87ct; Necklace: 3.2 million yen / 18K white gold, 18K yellow gold, diamond main stone 1.74ct, side stones totaling 2.80ct (total length approx. 40cm)
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches


To close out the year, it's a good time to think about what jewelry to wear as a treat to yourself or on a special occasion. Choose a special piece from our luxurious lineup to walk with you through life.

【Stores】
Isetan Shinjuku Main Building 4F = Jewelry & Watches
Nihonbashi Mitsukoshi Main Building 1F = Special Selection Boutiques
Nihonbashi Mitsukoshi Main Building 6F = Jewelry Salon
Ginza Mitsukoshi 1F = Jewelry


Isetan Shinjuku 03-3352-1111 (Main Line)
Nihonbashi Mitsukoshi Main Building 03-3241-3311 (Main Line)
Ginza Mitsukoshi 03-3562-1111 (Main Line)
URL: https://my.ebook5.net/isetan/jandw/

Akiko Hanazawa