Isetan Salon de Parfum, a fragrance festival bringing together fragrance brands from around the world, kicked off on October 31st at the event hall on the 7th floor of the main building of Isetan Shinjuku.


This year marks the sixth time the event has been held, and it will feature a huge gathering of around 50 fragrance brands from around the world, including some making their Japan debut. There will be a plethora of exclusive brands and items, pre-release fragrances and limited edition kits, events and seminars, and more! Let's take a look at some of the most popular topics.

Brands Coming to Japan for the First Time

PARFÉ, a brand making its first appearance in Japan, is releasing its "PARFÉ Oil Perfume" (¥3,888 each including tax). Originally from Grasse, France, this luxurious oil perfume uses essential oils sourced from plants on its own farm, making it a recommended choice for fragrance beginners.

First appearance at "Isetan Salon de Parfum"

Lalique, founded in 1888 and known as the haute couture of the crystal glass world, has released a fragrance line. Its distinctive bottle design resembles an art piece.



A contemporary Japonism fragrance brand that expresses the "hidden beauty" of the Japanese aesthetic sensibility deep within the soul.



Cire Trudon, France's oldest candle maker, has released a genderless perfume line.


Following a popular summer event, Ella Kay is making its long-awaited return. Ella Kay is a maison fragrance brand launched in December 2017 by perfumer Sonia Constant, who loves to travel. Each fragrance is unique in that it symbolizes the places she visited and the emotions she felt there.

The World of Guerlain Celebrates Its 190th Anniversary

GUERLAIN is celebrating its 190th anniversary. At Isetan Salon de Parfum, fifth-generation perfumer Thierry Wasser will be introducing four fragrances inspired by the four seasons: "Les Quatre Saisons (Eau de Parfum)" (¥2,484,000 each, tax included). The artistic bottle design was created by Parisian feather artist Janaina Mireiro, who cut and trimmed each delicate pheasant and goose feather and strung them together with a single thread to create a lace ornament that looks like a work of art. Pre-orders will begin on October 31st, with only one of each available.

"Les Quatre Saisons (Eau de Parfum) Printemps (Spring)" (2,484,000 yen including tax)
"Les Quatre Saisons (Eau de Parfum) Iver (Winter)" (2,484,000 yen including tax)
Guerlain will also be releasing a number of limited edition items that can only be purchased at the venue. Guests can also experience the "Ambition de Parfumée" fragrance consultation, where they can receive personalized advice and choose a scent from a selection of items such as "L'Art et La Matiere Drops" (8,532 yen including tax/sheath 1,512 yen including tax), which contains the scent of the brand's signature fragrance, "L'Art et La Matiere," bottled in a beautiful and delicate bottle reminiscent of a drop of blossom; "Guerlinade Soap" (3,883 yen each including tax/100g), a soap with a traditional scent; and "Color Bee Bottle" (17,120 yen each to 41,688 yen each including tax/125mL), a colorful version of Guerlain's iconic "Bee Bottle."

"L'Art et la Matiere Drops" (8,532 yen including tax / sheath 1,512 yen including tax) and "Gel Linade Soap" (3,883 yen each including tax / 100g)
"Ambition de Parfum"

Special services are also being offered at the venue. At Diptyque, you can receive an engraving service when you purchase an eau de toilette (100ml) or eau de parfum (75ml) at the venue. Please note that it will take approximately one week for your purchase to be delivered. At GOUTAL, you can receive a cap decoration service when you purchase a 100ml product. This service does not apply to some products and may not be available at certain times.

In addition, a seminar (booked in advance) will be held at a separate venue, the banquet room on the 7th floor of the main building of the store, where you can get a better feel for the charm and depth of fragrance. Starting at 5:30 PM on October 31st, "Parfait: A Tale of Constellations, Numbers, and Fragrances" will explore the relationship between astrological signs, birth numbers, and fragrances, and introduce Parfait's 12 fragrances while offering advice on how to choose the perfect fragrance for you. Also scheduled for November 2nd at 6:00 PM and November 3rd at 11:00 AM will be "Miller Harris: CEO Sarah Rotheram Discusses the Appeal of Miller Harris," where CEO Sarah Rotheram will personally introduce the latest collection from London-based Miller Harris, narrating the secrets behind the creation of the brand's latest collection and incorporating it with modern London life and art. Both seminars will last approximately one hour and are limited to 30 people per day. Reservations are already open and will close when full. For seminar reservations and inquiries, please contact Isetan Shinjuku. The event runs until November 5th. Discover your favorite perfume at this annual fragrance festival.