A pop-up shop for Amplitude, a new makeup brand with beauty creator and makeup artist RUMIKO as creative director, will be open from October 31st to November 11th at Omotesando R Studio on the first floor of Omotesando Hills.


Amplitude is a new brand launched on September 1st with RUMIKO as creative director, aiming to convey the new value of "cool, mature beauty" to women. A limited-time shop will be opening in Omotesando, where customers can experience the brand's unique, sophisticated, and translucent base makeup finish.

In addition to standard items, the pop-up shop will also sell the brand's first-ever holiday kit. Both the four-type "Sublime Base Makeup Kit" (12,000 yen) and the "Christmas Kit 2018" (12,000 yen) will be sold in limited quantities.

"Sublime Base Makeup Kit" (12,000 yen)
"Christmas Kit 2018" (12,000 yen)
The "Amplitude Makeup Lesson," which requires a reservation by lottery, is a special makeup lesson available only at this event. The brand's official makeup artists will provide base makeup counseling and makeup advice based on the desired finish and concerns (*Reservations are accepted from October 3rd to 24th, but applications are now closed).

In addition, various special offers will be available during the period. Customers who visit the store will receive an original sample set that allows them to try out the base makeup, and customers who spend over 12,000 yen will receive an original tote bag. Both offers are limited in number and will end when they are gone. Don't miss this special 12-day-only pop-up shop!
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Last updated: October 31, 2018