Parfums Christian Dior will host a limited-time holiday pop-up event, "Atelier of Dreams," at Roppongi Hills Arena from December 2 to 11.
Located in the middle of Roppongi Hills, a fantastical venue inspired by Christian Dior's beloved Château de La Colle Noire will sparkle as if enveloped in winter constellations. In a delicate design by Italian artist Pietro Ruffo, flowers bloom profusely and mystical constellations dance around the venue. This magnificent mansion evokes the happy moments of dinner parties once held by Monsieur Dior and embodies Dior's hospitality.
An immersive room with sparkling gold chandeliers and a starry sky that seems to shower down. Guests can enjoy the world of Dior Holiday alongside exciting content, such as augmented reality (AR)*2 made possible in collaboration with META Spark and a cafe serving original hot drinks. There is also a boutique*1 perfect for selecting gifts, offering Dior's iconic fragrances such as Miss Dior and Sauvage, as well as makeup products to further enhance the holiday mood.
A star, which was Monsieur Dior's lucky charm, shines in the center of the venue, celebrating the arrival of the holiday season and days filled with dreams and joy.
*1 This event will only feature product exhibits. Products purchased at the official Dior online boutique will be delivered at a later date. *2 Recommended device: iPhone 11 or later, iOS 16 or later.
Atelier of Dreams
Guests are greeted in the entrance hall by a majestic gold chandelier illuminating a sparkling J'Adore bottle. Enjoy a selection of Dior's iconic fragrances, as if stepping into the floral-scented Château de La Colle Noire. The mansion's dining room recreates the lavish dinner party seen in the holiday campaign film. Iconic items such as Miss Dior and the holiday collection will sparkle brilliantly on the table, providing an AR*1 experience that makes it seem as if you're playing with the stars.
Further into the venue, an immersive room will appear, as if you've been transported to a starry sky as seen from the gardens of La Colle Noire Château. You'll be enveloped in a starry night sky, recreating a magical, fantastical world of twinkling dazzling stars.
Atelier of Dreams Boutique
In addition to products experienced at the event and limited edition items from the holiday collection, the boutique will stock items you'll want to wear this holiday season, including iconic Dior fragrances such as Miss Dior and Sauvage*2. All products purchased from the Dior official online boutique, which will be open for a limited time until December 18th, will be delivered with free Christmas-only gift wrapping*3.
*1 Recommended model: iPhone 11 or later (iOS 16 or later)
*2 Only available online at the official Dior online boutique; not available at the venue
*3 Gift wrapping will be available while supplies last
DIOR Café
After enjoying the world of Dior Holiday and the immersive experience, relax and savor the afterglow with a hot drink at DIOR Café. Enjoy a heartwarming moment with hot drinks perfect for the holiday season, including hot chocolate and rose orange tea.
Drink Ticket *1
During the event, a total of 500 people will be entered into a lottery to win a drink of their choice from DIOR Café. To participate, simply access the QR code or link, and become a friend of Dior on LINE.
Original Tote Bag *2
This special tote bag is decorated with fantastical constellations and floral patterns by artist Pietro Ruffo, the same motifs used in the Holiday Collection. This special tote bag will be given to anyone who purchases over 22,000 yen (tax included) at the Dior official online boutique *3 during the event period.
*1 Limited to one time per person. There is no dedicated exchange location for the winning drink. Please line up in the same line as those who have purchased the drink and exchange it.
*2 Offer ends while supplies last. Resale is prohibited.
*3 You will need to enter a promotional code. For details, please visit the event page.
*There will be AR content available on your smartphone within the venue. Please note that the experience may not be available depending on the device or software.
Recommended models: iPhone 11 or later, iOS 16 or later
@DIORBEAUTY
#AtelierOfDreams
#DREAMINDIOR
#DIORHOLIDAYS
Located in the middle of Roppongi Hills, a fantastical venue inspired by Christian Dior's beloved Château de La Colle Noire will sparkle as if enveloped in winter constellations. In a delicate design by Italian artist Pietro Ruffo, flowers bloom profusely and mystical constellations dance around the venue. This magnificent mansion evokes the happy moments of dinner parties once held by Monsieur Dior and embodies Dior's hospitality.
An immersive room with sparkling gold chandeliers and a starry sky that seems to shower down. Guests can enjoy the world of Dior Holiday alongside exciting content, such as augmented reality (AR)*2 made possible in collaboration with META Spark and a cafe serving original hot drinks. There is also a boutique*1 perfect for selecting gifts, offering Dior's iconic fragrances such as Miss Dior and Sauvage, as well as makeup products to further enhance the holiday mood.
A star, which was Monsieur Dior's lucky charm, shines in the center of the venue, celebrating the arrival of the holiday season and days filled with dreams and joy.
*1 This event will only feature product exhibits. Products purchased at the official Dior online boutique will be delivered at a later date. *2 Recommended device: iPhone 11 or later, iOS 16 or later.
Atelier of Dreams
Guests are greeted in the entrance hall by a majestic gold chandelier illuminating a sparkling J'Adore bottle. Enjoy a selection of Dior's iconic fragrances, as if stepping into the floral-scented Château de La Colle Noire. The mansion's dining room recreates the lavish dinner party seen in the holiday campaign film. Iconic items such as Miss Dior and the holiday collection will sparkle brilliantly on the table, providing an AR*1 experience that makes it seem as if you're playing with the stars.
Further into the venue, an immersive room will appear, as if you've been transported to a starry sky as seen from the gardens of La Colle Noire Château. You'll be enveloped in a starry night sky, recreating a magical, fantastical world of twinkling dazzling stars.
Atelier of Dreams Boutique
In addition to products experienced at the event and limited edition items from the holiday collection, the boutique will stock items you'll want to wear this holiday season, including iconic Dior fragrances such as Miss Dior and Sauvage*2. All products purchased from the Dior official online boutique, which will be open for a limited time until December 18th, will be delivered with free Christmas-only gift wrapping*3.
*1 Recommended model: iPhone 11 or later (iOS 16 or later)
*2 Only available online at the official Dior online boutique; not available at the venue
*3 Gift wrapping will be available while supplies last
DIOR Café
After enjoying the world of Dior Holiday and the immersive experience, relax and savor the afterglow with a hot drink at DIOR Café. Enjoy a heartwarming moment with hot drinks perfect for the holiday season, including hot chocolate and rose orange tea.
Drink Ticket *1
During the event, a total of 500 people will be entered into a lottery to win a drink of their choice from DIOR Café. To participate, simply access the QR code or link, and become a friend of Dior on LINE.
Original Tote Bag *2
This special tote bag is decorated with fantastical constellations and floral patterns by artist Pietro Ruffo, the same motifs used in the Holiday Collection. This special tote bag will be given to anyone who purchases over 22,000 yen (tax included) at the Dior official online boutique *3 during the event period.
*1 Limited to one time per person. There is no dedicated exchange location for the winning drink. Please line up in the same line as those who have purchased the drink and exchange it.
*2 Offer ends while supplies last. Resale is prohibited.
*3 You will need to enter a promotional code. For details, please visit the event page.
Event Period December 2 (Fri) 2022 – December 11 (Sun) 2022 11:00 AM – 8:00 PM (Last entrance 7:30 PM)
*Last entrance 7:00 PM, closes 7:30 PM on Monday, December 5th only
Address Roppongi Hills Arena, 6-10-1 Roppongi, Minato-ku, Tokyo
Admission Free / No reservation required
URL https://www.dior.com/ja_jp/beauty/fragrance-and-beauty/atelier-of-dreams-roppongi-event
*Last entrance 7:00 PM, closes 7:30 PM on Monday, December 5th only
Address Roppongi Hills Arena, 6-10-1 Roppongi, Minato-ku, Tokyo
Admission Free / No reservation required
URL https://www.dior.com/ja_jp/beauty/fragrance-and-beauty/atelier-of-dreams-roppongi-event
*There will be AR content available on your smartphone within the venue. Please note that the experience may not be available depending on the device or software.
Recommended models: iPhone 11 or later, iOS 16 or later
@DIORBEAUTY
#AtelierOfDreams
#DREAMINDIOR
#DIORHOLIDAYS
