Platinum, known for its luxurious feel, also has a hidden side. These jewelry pieces eschew their lustrous, refined image and instead boast a modern design. Surprisingly, this piece, which overturns its noble image, instead accentuates femininity.

Founded in Germany in 1873, Niessing's matte texture and shading bring out a never-before-seen allure in platinum. A motif that expresses a magnificent mountain range is adorned around the ears and décolleté to create a sense of unity, creating an urban look. Don't forget to add a playful touch with this innovative ring, in which platinum is folded like a piece of cloth. It's not just brilliance, it's a new side of platinum.



From left) Topia Little Platinum earrings ¥330,000, Topia Little platinum pendant head ¥185,000, Coils platinum necklace ¥147,000 and up (customizable length starting from 40cm), Pleated platinum ring ¥304,000 / all Niessing
SO (素) is a jewelry brand launched by Isetan Mitsukoshi in collaboration with Yamanashi Prefecture jewelry manufacturer Hikari Sai. A dignified feminine image emerges from its inorganic beauty. Brown diamonds, captivating with their understated sparkle, are hidden among the stacked rings. Even on your days off, you can relax and feel feminine in platinum jewelry.



(Right ear) Plains platinum earrings 29,000 yen, (Left ear) Plains platinum earrings 43,000 yen, (Index finger) Cascade platinum ring from 275,000 yen, (Ring finger, from top) Mill platinum ring from 63,000 yen, Plains platinum ring from 80,000 yen, Gear platinum ring from 340,000 yen / All plain SO
>>Diamond jewellery with an eternal charm brings out the hidden side of adults [Vol. 1: Wear platinum jewellery with a sweet touch] See
>>A new interpretation of platinum jewellery. High-quality jewelry is perfect for sophisticated dress-ups. See [Vol. 3: Platinum Jewelry for Dressing Up]
--staff--
photographs: Kiyotaka Hamamura
stylist: Kayo Hayashi
make-up: AKII
hair: Kazuya Matsumoto (W)
model: Momoka Lee (BE NATURAL)
text: Maiko Hata

Modern platinum complements urban styles
Founded in Germany in 1873, Niessing's matte texture and shading bring out a never-before-seen allure in platinum. A motif that expresses a magnificent mountain range is adorned around the ears and décolleté to create a sense of unity, creating an urban look. Don't forget to add a playful touch with this innovative ring, in which platinum is folded like a piece of cloth. It's not just brilliance, it's a new side of platinum.



From left) Topia Little Platinum earrings ¥330,000, Topia Little platinum pendant head ¥185,000, Coils platinum necklace ¥147,000 and up (customizable length starting from 40cm), Pleated platinum ring ¥304,000 / all Niessing
A new standard in platinum jewelry for everyday wear
SO (素) is a jewelry brand launched by Isetan Mitsukoshi in collaboration with Yamanashi Prefecture jewelry manufacturer Hikari Sai. A dignified feminine image emerges from its inorganic beauty. Brown diamonds, captivating with their understated sparkle, are hidden among the stacked rings. Even on your days off, you can relax and feel feminine in platinum jewelry.



(Right ear) Plains platinum earrings 29,000 yen, (Left ear) Plains platinum earrings 43,000 yen, (Index finger) Cascade platinum ring from 275,000 yen, (Ring finger, from top) Mill platinum ring from 63,000 yen, Plains platinum ring from 80,000 yen, Gear platinum ring from 340,000 yen / All plain SO
>>Diamond jewellery with an eternal charm brings out the hidden side of adults [Vol. 1: Wear platinum jewellery with a sweet touch] See
>>A new interpretation of platinum jewellery. High-quality jewelry is perfect for sophisticated dress-ups. See [Vol. 3: Platinum Jewelry for Dressing Up]
[Contact Information]
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches
Tel: 03−3352−1111 (Main Line)
[Event Information]
"Platinum Fair"
A collection of beautifully shining platinum jewelry from Isetan's top jewelry brands.
Dates: November 7th - November 20th
Venue: Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches/Jewelry Promotion
For more information about platinum, please click here:
https://www.preciousplatinum.jp/
Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches
Tel: 03−3352−1111 (Main Line)
[Event Information]
"Platinum Fair"
A collection of beautifully shining platinum jewelry from Isetan's top jewelry brands.
Dates: November 7th - November 20th
Venue: Isetan Shinjuku Main Building, 4th Floor = Jewelry & Watches/Jewelry Promotion
For more information about platinum, please click here:
https://www.preciousplatinum.jp/
--staff--
photographs: Kiyotaka Hamamura
stylist: Kayo Hayashi
make-up: AKII
hair: Kazuya Matsumoto (W)
model: Momoka Lee (BE NATURAL)
text: Maiko Hata








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