Dassai, a brand synonymous with Japanese sake produced and sold by Asahi Shuzo, has collaborated with MASTERMIND, a brand that shares the same aspiration of "showing the world how we can create products that are committed to quality." A special set will be sold in limited quantities at International Creators on the second floor of the Isetan Shinjuku Men's Building.


The special set comes in a special box, containing two special 2.3L glasses engraved with "Sonosaki e Hayata" and the mastermind logo, and a special decanter. "Sonosaki e Hayata" is an unreleased sake, making its debut with this collaboration. The 2.3L volume is a combination of Asahi Shuzo's ideal rice polishing ratio of 23% for sake. The special set will be sold exclusively at the Isetan Shinjuku Men's Store, ISETAN The Japan Store in Malaysia, and the Dassai Ginza Store.

Isetan Men's Net is currently publishing an interview with Sakurai Kazuhiro, President and CEO of Asahi Shuzo, the manufacturer of Dassai, about the background to this collaboration. Read the interview here: