Chloe will release its new fragrance, "Chloe Eau de Toilette," on July 22nd (30ml 7,500 yen, 50ml 10,000 yen, 75ml 12,800 yen).

The perfumers who created this fragrance, Michel Almelac and Sidonie Lancesourt, envisioned a special "bouquet." They centered rose absolute with bergamot, and blended gardenia with the scent of magnolia. The white rose is enveloped in a subtle aroma of lemon, eventually complemented by soft musk, resulting in a unique and delicate fragrance.

The bottle follows the glass and silver design that is iconic to Chloe fragrances. The distinctive silver-plated white ribbon around the neck evokes the gentle white rose contained within the fragrance. The delicate beige rose box is bordered in elegant white. The campaign model is actress and model Dree Hemingway, whose great-grandmother was the American literary giant Ernest Hemingway. The photos were taken by the photography duo Inez & Vinoodh.