Shiseido has revamped all 15 makeup items, 124 varieties, and 6 tools from its "SHISEIDO" brand, which is available in 88 countries and regions around the world. Sales began in various countries around the world on September 1st. In Japan, the new products are available at approximately 320 stores, mainly department stores nationwide, as well as on Shiseido's comprehensive beauty website, "Watashi Plus."
The new "SHISEIDO Makeup" is the first product planned by the New York-based "Makeup COE." Based on the theme of "VISIBLE FEELS INVISIBLE," the collection combines the delicate, light texture of Shiseido, a Japanese brand, with the clear, bold color of a New York brand, resulting in a lightweight feel that feels like nothing is being applied, while still providing a long-lasting, beautiful finish.
Another feature is that instead of being categorized by area of application, such as around the eyes or lips as in the past, the items are now categorized by four textures: "GELS," "DEWS," "INKS," and "POWDERS." Prices range from 1,000 yen to 4,800 yen.
SHISEIDO Visionary Gel Lipstick (Lipstick)
28 colors total, 3,600 yen each
SHISEIDO Aura Dew Prism (Cheek color, eye shadow, lip color)
3 colors total, 3,600 yen each
SHISEIDO Kajal Ink Artist (eye shadow, eyeliner, eyebrow)
10 colors in total, 2,200 yen each
The packaging is also based on the theme of "MODERN JAPAN", with a slim design and lacquer-like red lines.
The new "SHISEIDO Makeup" is the first product planned by the New York-based "Makeup COE." Based on the theme of "VISIBLE FEELS INVISIBLE," the collection combines the delicate, light texture of Shiseido, a Japanese brand, with the clear, bold color of a New York brand, resulting in a lightweight feel that feels like nothing is being applied, while still providing a long-lasting, beautiful finish.
Another feature is that instead of being categorized by area of application, such as around the eyes or lips as in the past, the items are now categorized by four textures: "GELS," "DEWS," "INKS," and "POWDERS." Prices range from 1,000 yen to 4,800 yen.
SHISEIDO Visionary Gel Lipstick (Lipstick)28 colors total, 3,600 yen each
SHISEIDO Aura Dew Prism (Cheek color, eye shadow, lip color)3 colors total, 3,600 yen each
SHISEIDO Kajal Ink Artist (eye shadow, eyeliner, eyebrow)10 colors in total, 2,200 yen each
The packaging is also based on the theme of "MODERN JAPAN", with a slim design and lacquer-like red lines.
