PAUL & JOE BEAUTE is hosting "PAUL & JOE MAKE UP STREET," a limited-time special event where you can experience the brand's unique worldview and become more beautiful. The event will take place at the Metro Promenade at Shinjuku Station on the Tokyo Metro Marunouchi Line from August 10th, and at the plaza in front of Umeda Big Man in Osaka from September 12th. The event will be approximately 80 meters long, and will be dominated by the brand's popular motifs, "flowers" and "cats." Instagrammable spots will also be set up, including a giant display of Paul & Joe's adorable cats, a giant cat, and a giant primer. In the exciting space that only Paul & Joe can offer, you can freely try out the latest and most popular cosmetics, including the "Setting Powder" which will be released on September 1st.

 
The "Setting Powder" is a "top coat powder" that pairs perfectly with Paul & Joe's popular primers. Simply layer it over the primer to enhance translucency and achieve a sophisticated, pure, mature complexion. It further enhances the natural beauty of your skin, already enhanced with the primer, for a long-lasting, flawless finish.
All attendees will receive a sample of the "Setting Powder" and a sample of the popular "Moisturizing Foundation Primer S" 01.

In addition, by presenting the ticket you receive at the venue at participating stores and purchasing eligible products, you will receive a sample of your choice of primer, a sample of "Eclatant Gel Foundation N," and an "original sticker."

Ticket redemption for the Shinjuku Metro Promenade will be available from August 10th to September 30th at four participating stores: Isetan Shinjuku, Takashimaya Shinjuku, Odakyu Department Store Shinjuku, and Lumine Est. The Umeda Big Man ticket exchange period is from September 12th to 30th, and is available at six participating stores: Hankyu Umeda Main Store, Osaka Daimaru Shinsaibashi Store, Takashimaya Osaka Store, Abeno Harukas Kintetsu Main Store, Sogo Kobe Store, and Daimaru Kyoto Store. Each person can exchange one ticket, and the offer will end when stock runs out.

In addition, Paul & Joe is currently running a "Foundation General Election" and "Cat Namer Recruitment" campaign from August 10th to September 14th. In the "Foundation General Election" held on social media, vote for either the "Setting Powder" or the "Eclatant Gel Foundation N" and 20 people will be entered into a lottery to win the "Moisturizing Foundation Primer S" 01. To vote, simply post on Twitter or Instagram using the hashtags #Paul&Joe and your favorite base makeup (#SmoothPowderFan or #PlumpFoundationFan). For more details, please see the campaign details page. In the "Cat Namer Call," submit the name of a popular cat lipstick and 10 people will be entered into a lottery to receive a free lipstick. You can participate by filling out the application form on the campaign website. This special three-day event allows you to immerse yourself in the world of Paul & Joe while trying out the latest cosmetics. Don't miss this opportunity!