Parfums Christian Dior has released a new lipstick, Rouge Dior Ultra Rouge. Ahead of the nationwide release on September 7th, a global pre-launch event will be held from August 8th to 14th at The Stage on the first floor of the Isetan Shinjuku Main Building.


Rouge Dior Ultra Rouge is a new lipstick line featuring 17 shades, centered around red, a color that is dear to Dior. This all-new red lipstick is bold yet natural, and features naturally derived ingredients for ultimate comfort and hydration, along with a new, radiant satin-matte finish. The bold packaging design, featuring the color red, and the wide variety of red colors available are already generating buzz.

"Rouge Dior Ultra Rouge" (4,200 yen)
The global pre-release event, where customers can experience the product early, will also feature exclusive services and content. In collaboration with SPUR magazine, artwork inspired by Rouge Dior Ultra Rouge by Masami Yanagida, known for his unique and pop illustrations, will be displayed at the venue, and customers who purchase Rouge Dior Ultra Rouge will receive a free postcard. We also offer a service where you can engrave hand-drawn illustrations or text onto your lipstick, allowing you to create a one-of-a-kind lipstick.

There will also be many exclusive items at Isetan Shinjuku that will enhance your red lipstick, as well as items exclusive to this event. In addition to two limited-edition shades from the "5 Couleurs" eyeshadow palette, designed to beautifully enhance red, one limited-edition shade from the "Diorskin Rouge Blush" blush, and two limited-edition shades from the "Dior Vernis" nail polish, be sure to check out the two limited-edition shades of "Rouge Dior Ultra Rouge," which are only available at the Isetan Shinjuku store.