Coach Open Road Eau de Toilette, released on October 19, 2022, is a new men's fragrance that depicts the freedom, optimism, and infinite possibilities that friendship and adventure evoke during a road trip along the American West Coast. The vibrant and dynamic woody aromatic scent evokes the beautiful scenery of the journey unfolding before your eyes.
■Fragrance
Perfumer Jean-Christophe Héroult has captured the playful spirit of an adventure-seeking drive up the American West Coast, creating a scent that unfolds dynamically over time, like the beautiful landscape unfolding before you.
The scent opens with a crisp, refreshing top note that evokes the start of an adventure, blending juicy red apple and sparkling Primo Fiore lemon. This is then layered with spicy Japanese pepper, a vibrant blend of lavender and clary sage, transporting you to a faraway land, far removed from the familiar urban landscape. The final note is a modern scent of patchouli and vetiver with soft woody notes of cedarwood, celebrating the scenery you pass by on your way to your next destination.
■Bottle Design
The beautiful blue-gray fragrance is housed in a clear glass bottle, accented with a deep blue spray tube reminiscent of a road stretching toward the horizon. It is completed with a gunmetal spray cap inspired by automotive hardware. The letter "C" reminiscent of the brand's logo is engraved on the bottom of the bottle. The elegant deep blue outer box features Coach's iconic horse and carriage in gunmetal and a delicate leather-like texture reminiscent of the brand's traditional leather goods.
■Campaign Movie
https://youtu.be/mJrB7ltDaDw
Created in collaboration with Coach's longtime art director and photographer Fabien Baron, this campaign movie tells the story of a group of friends on an adventure-seeking road trip along America's beautiful West Coast. Featuring cinematic snapshots of friendship, the film reminds us that the true beauty of travel isn't the destination itself, but the experience of getting there.
Coach Open Road Eau de Toilette
40mL 6,380 yen (tax included) *Limited distribution
60mL 9,790 yen (tax included)
100mL 12,870 yen (tax included)
Release date: Wednesday, October 19, 2022
Coach fragrance retailers≫≫https://latelierdesparfums.jp/pages/shops?&brand=coach
