Isetan Shinjuku will once again host Japan's largest fragrance festival, "Salon de Parfum." Both the Main Building and Men's Building will feature a wide selection of fragrances, offering a chance to discover a truly memorable perfume.

Main Building, 6th Floor Event Hall

The Main Building will mark its 10th anniversary. This year, for the first time in three years, the Main Building's 6th Floor Event Hall will feature a lineup of over 40 brands, and we will offer a variety of benefits, including events and seminars related to scents and fragrances, as well as fragrance consultations.

【Featured Brand】


＜Maison Crivelli＞ [Brand making its first appearance in Japan]
This brand was born in France in 2018 from Thibaut Crivelli's belief that "fragrance creation is born from experience." Crivelli is passionate about creating unprecedented fragrances by embodying his most memorable scenes and experiences, which he felt while stretching his sensibilities.



＜Boudica The Victorious＞ [Brand debuting at Isetan Shinjuku]
Founded in the UK in 2008, this luxury fragrance brand is loved by many VIPs around the world. Boudica is named after an ancient Celtic queen (of Britain at the time), who is said to have actually existed. We offer a lineup of luxurious fragrances inspired by Boudica's beauty, strength, and nobility.


【Special Item】


＜Jo Malone London＞Travel Candle Trio and Lantern 16,390 yen (60g x 3 pieces)
Introducing a travel candle and lantern set that will create an alluring space. Available in scents of Pine & Eucalyptus, Lime Basil & Mandarin, and English Pear & Freesia. Also recommended as a gift for someone special.



Caron> Poivre Sacré Eau de Parfum 18,700 yen (30mL)
Poivre Sacré Eau de Parfum, winner of the Best Niche Fragrance Award 2022 at THE FRAGRANCE FOUNDATION France this year, is now available at Salon de Parfum. A warm, waxy, mysterious and contemporary fragrance that combines black pepper and frankincense.



＜Koshi＞Kiresa Eau de Parfum plein de sourires 18,700 yen (50mL)
This eau de parfum was created with the desire to "accompany you in your daily life and add color to your days." With a theme of fateful encounters, the refreshing floral-fruity based fragrance will bring you moments of fulfillment. Please also take note of the presentation box featuring the Salon de Parfum 2022 logo.

Men's Building 1F Promotion & 1F Cosmetics

The Men's Building will feature over 300 fragrances from approximately 20 brands, including three brands making their first appearance at Isetan Shinjuku. In addition to pre-release products and special items, some brands will also offer fragrance consultations with invited staff.


【Featured Brand】


＜Parfum Satori＞ [Brand making its first appearance at Isetan Shinjuku]
A fragrance brand created by Japanese perfumer Satori Osawa. The brand values a "lightness" that suits Japan's humidity and climate, and the scents incorporate inspiration from flower arranging, the tea ceremony, and the art of incense burning, in addition to the perfumer's own knowledge of plants.



＜Nineteen-Sixty-Nine＞ [Brand debuting at Isetan Shinjuku]
Created by Swedish artist Johan Bergelin, this cosmetics brand was launched at colette in Paris in 2017 and is now available in 22 countries. The numbers in the brand name symbolize the counterculture movement of the 1960s and 1970s, typified by 1969, which ushered in a new era unconstrained by conventional conventions.



＜BAILAO＞ [Brand appearing at Isetan Shinjuku for the first time]
A well-being brand founded in London in 2021 by fashion consultant turned healer Yasmin Sewell. Each eau de parfum in the brand's collection contains a special Herkimer diamond selected by energist Louise Mita.




Isetan Shinjuku Store
Business Hours: 10:00 AM - 8:00 PM
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111 (Main Line)
*All prices include tax.
*Special items will be available until stock runs out.
*Event details may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.