Anya Hindmarch will launch "Pimp Your Phone" on July 11th, allowing customers to customize their iPhone.


Anya Hindmarch has always valued incorporating craftsmanship to create items that are "just for you." Now, Anya Hindmarch is customizing iPhones.
You can attach wristlets and straps to leather cases, and add leather stickers, charms, and pockets to make your iPhone your own.

With "Pimp Your Phone," you can customize your phone in-store and take it home as is, or you can customize it online by adding and subtracting elements one by one and placing your order. First, choose a case that fits your model: iPhone 7/8, iPhone 7/8 Plus, or iPhone X. All cases are lined with suede and feature two D-rings for attaching charms, wristlets, and straps. Available in smooth leather (four colors), snake print, and crinkle leather.
Made of naplac leather, the case can be combined with a variety of accessories, including large leather charms with winking faces and cherry motifs, eye and mouth stickers, and humorous "hands" and "earrings." Customers can also customize the case with a card pocket for added functionality.

In Japan, the collection will be available at Anya Hindmarch Aoyama, Ginza SIX, and online.
In addition, an Anya Hindmarch pop-up will be available at Isetan Shinjuku from July 25th to 31st. In addition to "PIMP YOUR PHONE," new items from "BUILD A BAG," which allows you to customize your own bag, will be introduced.