Cosmetics brand L'OCCITANE's flagship store, L'OCCITANE Aoyama Main Store Maison de Provence (3-5-18 Kita-Aoyama, Minato-ku, Tokyo), will open on the 28th.

The first and second floors are sales spaces. The first floor is designed to resemble a dining room, with digital images of Provence's scenery (trees, animals, etc.) projected onto the windows as it changes over time. The second floor is designed with a beauty room concept, aiming to be a relaxing space. The third floor will be the first in Japan to feature a private living room exclusively for holders of the CLUB OCCITANA REINE card. Services such as relaxing, tea, and home delivery will be offered. After closing time, a projection mapping will be used on the second floor window to show comical scenes of products sneaking off the shelves and moving around the store.

L'Occitane, founded in 1976, is a lifestyle cosmetics brand that proposes the lifestyle of Provence in southern France through skincare, body care, and fragrance products made with carefully selected botanical ingredients. There are approximately 2,000 stores in over 80 countries around the world, and 90 stores and 2 cafes in Japan (as of May). Its products are also used in amenities at Hotel Chinzanso Tokyo and Four Seasons Hotel Marunouchi.