LOUIS VUITTON will be holding a large-scale pop-up event at the Isetan Shinjuku Main Building from July 4th to July 17th.

The event will be held on the 1st to 4th floors of the Isetan Shinjuku Main Building. The item lineup will be unprecedented, ranging from ready-to-wear clothing to shoes, leather goods, watches, fine jewelry, and accessories.

From July 4th to the 17th, the "LOUIS VUITTON FALL-WINTER 2018 MEN'S POP-UP EVENT" will be held in the promotion area on the 1st floor of the Isetan Main Building. The pop-up store will be the first to release items from Kim Jones' final Fall/Winter 2018-19 collection, which is themed around "Perspective," in Japan, as well as featuring exclusive items. The space will be decorated in neon colors, one of the collection's key colors.

Zipped Tote (46×44×15cm/357,000 yen), Keepall Bandouliere 50 (50×29×22cm/357,000 yen), Messenger PM (28×20×4cm/245,000 yen) *Tentative prices
© Louis Vuitton


From July 11th to 17th, the "LOUIS VUITTON FALL-WINTER 2018" exhibition will be held across all four floors of the Isetan Shinjuku Main Building, from the 1st to the 4th floors. The "WOMEN'S POP-UP EVENT" will be held at the venue. The trunk-themed space will feature a wide range of items from the 2018-19 Fall/Winter women's collection, each tailored to a different theme, available before the rest of the country, as well as pop-up exclusive items. The 2018-19 Fall/Winter collection, created by Nicolas Ghesquiere, reinterprets the house's signature pieces, expressing a futuristic worldview that blends French chic with modernity.

Square Bag (W16×H16×D16/269,000 yen), Alma BB (W24×H19×D11.5/246,000 yen) *Tentative price
© Louis Vuitton


In advance of the pop-up event, the shop windows of Isetan Shinjuku will be taken over from June 27th, along with part of the interior. The windows are themed around "LOVE & PEACE," and are decorated with large hearts and peace signs, showcasing the special men's items that will be on sale from July 4th.





Flip Dots have been installed in four locations in the central atrium on the first floor of the main building. Small discs spin like Othello, and logos and messages are projected onto them.




This grand-scale promotion will make you look forward to the event even more. Be sure to take this opportunity to stop by.


＞＞Click here to see limited edition Louis Vuitton items and photos from the pop-up event.





Updated: June 27th