"Moncler Genius" pop-up designed by Hiroshi Fujiwara opens at Shinjuku Isetan

Event Date:2018.06.20-06.26
Jun 18, 2018
Moncler's new project, "Moncler Genius," has officially launched. The first items from the first drop of the inaugural collection, "7 Moncler Fragment Hiroshi Fujiwara," designed by Hiroshi Fujiwara, were released on June 14th at Moncler boutiques and major select shops nationwide that carry men's items. Following this, a pop-up store will open at The Stage on the first floor of the Isetan Shinjuku Main Building from June 20th to 26th.


The collection will be released in two sections, in June and December. The first items in the collection, "1st Drop," are themed around Fujiwara's musical background. The message "BACKSTAGE" and the world it encompasses appear on the backs of various jackets, including a black and beige long coat. The "Moncler Fragment" logo appears as a detachable piece, and the brand's iconic down-filled fabric is used on denim jackets and suits to lead the collection. This pop-up will feature exclusive items as well as exclusive pre-sale items.

Like all colors blending, melding, and interweaving on a canvas, this collection is characterized by a deeply evocative philosophy and a color palette featuring white, muted tones, and an elegant jade-like green. Available in sizes starting from small, the pieces are suitable for both men and women.

In addition, the second wave of 1st Drop items will be available at Moncler boutiques nationwide that carry men's clothing on June 26th. There will be no lottery for purchasing tickets; tickets will be sold on a first-come, first-served basis.
編集部
  • Hiroshi Fujiwara
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