Burberry is pleased to announce that Daniel Lee will join the company as Chief Creative Officer. Daniel will take up his new role on October 3, 2022. He will be based at Burberry's London headquarters and will report to Chief Executive Officer, Jonathan Ackroyd.

photographed by Tyrone Lebon
Born and raised in Bradford, England, Daniel is a multi-award-winning designer and one of the most exciting British creative talents of his generation. From 2018 to 2021, Daniel served as Creative Director of Bottega Veneta, where he helped revitalize the Italian luxury brand. He previously served as Director of Ready-to-Wear Design at Celine, where he joined in 2012, and has also held positions at Maison Margiela, Balenciaga, and Donna Karan.

Daniel will oversee all Burberry collections and will present his debut runway show at London Fashion Week in February 2023.


CEO Jonathan Ackroyd commented:

"I am delighted that Daniel will be joining Burberry as our new Chief Creative Officer. Daniel is an exceptional talent with a unique understanding of the luxury consumer and a proven track record of delivering commercial success. His appointment further solidifies Burberry's ambitions. I am thrilled to be working with him and am confident that, supported by our talented and experienced team, he will make an impact in our next phase."

Daniel Lee said:

"I am honored to join Burberry as Chief Creative Officer. I am thrilled to work with the team to create the next exciting chapter for this legendary British luxury brand, to continue Burberry's tradition and Riccardo's legacy. I am thrilled to be returning to London, a city that champions pioneering creativity and continues to inspire me."