Kintetsu Department Store completely revamped its website on the 7th to coincide with the opening of the Abeno Harukas Kintetsu Main Store Tower Building on the 13th of this month.
The previous homepage prominently displayed information common to all stores, but the revamped design focuses primarily on information about the main store, Abeno Harukas Kintetsu Main Store. Several sections will be gradually unveiled.
The four keywords used in the revamp are "convenient," "fun," "bargain," and "gather." The website will cover all product and event information for Abeno Harukas Kintetsu Main Store (convenient), incorporate entertainment information such as panoramic content and game content (fun), directly share timely information from the sales floor (bargain), and use social media to provide online topics (gather).
The creation of new themed sites with clearly defined targets is also noteworthy. For example, the "How to Create a Grown-Up Girl" section is aimed at single women in their early 30s. The theme is "Summer Girls Who Can Beat the Sun," and the site is considering introducing summer cosmetics and restaurants offering skin-friendly menus. The site also plans to utilize social media platforms like Facebook to form communities for each target audience, thereby identifying and retaining customers, encouraging store visits, and spreading information. One of the improvements is the strengthened integration between the website and the online shop. Previously, purchasing a product featured on the website required a complex flow: website → online shop homepage → product search → search results page → product purchase page. The flow has been simplified and simplified: website → online shop product purchase page navigation banner → product purchase page. Other major changes include the adoption of bright colors and pop visuals, an expanded screen width from 760 pixels to 1024 pixels, support for various viewing environments including tablets and smartphones, and management and operation via a CMS, essential for disseminating real-time information.
