Prada will be hosting a pop-up store featuring its new women's collection at The Stage on the first floor of the main building of Isetan Shinjuku, as well as a pop-up store featuring sneakers on the second floor shoe floor from April 18th to 24th.

The Stage, with its striking, bright, beachy design, offers a wide selection of PVC bags perfect for the upcoming season, bamboo bags available exclusively in Japan, canvas bags, and accessories.


In addition, a tote bag (¥139,000) and pin badge (¥42,000) featuring the new logo designed by OMA from the Fall/Winter collection will be released worldwide. Exclusive items will also be available, including a hat (¥36,000) exclusive to the Isetan Shinjuku store.

A photo space will also be set up at the venue, featuring a banana-patterned wall from Prada's archive prints as a backdrop. Post photos on social media with a designated hashtag to receive a free sticker.


All products will be available for the first time worldwide at the pop-up store on the second floor shoe floor. A wide variety of items will be available, including sneakers and boots with new soles inspired by trekking.

The same shoe lineup will also be available at the Hankyu Umeda Main Store's fourth floor Promotion Space 44 from April 25th to May 8th. All prices are tentative.