Beautiful People's limited-time shop opens at Shinjuku Isetan! Pre-sale of items exclusive to the company's direct store & original socks giveaway

Event Date:2018.03.28-04.03
Mar 28, 2018
Beautiful People will be opening a limited-time shop at Center Park/The Stage 2 on the second floor of the main building of Isetan Shinjuku from March 28th to April 3rd. The latest pieces from the 2018 Spring/Summer collection will be available for pre-sale, along with items featuring the brand logo that are exclusive to the brand's directly managed stores.


The theme of the 2018 Spring/Summer collection, unveiled in Paris, France, was "MAKE LOVE." Based on the brand concept of "combining opposing elements to create something new," the collection expresses the "intersection of X (woman) and Y (man)." The limited-time shop will feature the collection's latest pieces, including the "Selvedge Logo Camisole Dress" (¥77,000), "Selvedge Logo Paper Bag Waist Skirt" (¥65,000), and "Cotton Cupro Trompe L'oeil Dress" (¥85,000).

"Cotton Cupro Trompe L'oeil Dress" (¥85,000)

Reverse zippers, which were used extensively in the collection to express intersections, can be placed on the front and back of clothes, allowing for a staggered look, with pieces freely combined or tucked in, for example, with one half of each piece tucked in. The way the zippers intersect is reminiscent of the letter X and Y.

"Cattleya Print Name Tote" in khaki, blue, black, and mustard (¥9,000 each)

Items featuring the brand logo include the new "Big Name Tote" (¥12,000) with a brand tag designed like a large patch, the new "Cattleya Print Name Tote" (¥9,000), the "Tag Balloon T" (¥19,000), and iPhone cases.

"Shrink Leather Riders" New Color: Brown (¥90,000)

In addition, as exclusive items available only at our directly managed stores, we will be releasing the "bp Shop Coat" (¥35,000) with a large logo on the back, the classic "Shrink Leather Riders" (¥90,000) in a new brown color, and the popular "Vinyl Shoulder Bag" (¥12,000) in new pink and green colors.

Novelty Original Socks

During this promotion, customers who spend ¥32,400 or more (tax included) will receive a free pair of original socks. This offer is limited and will end while supplies last. Take advantage of this opportunity to visit Beautiful People's limited-time shop.

編集部
  • "Selvedge Logo Camisole Dress" (77,000 yen)
  • "Selvedge Logo Twill 3-Way Jacket" (82,000 yen)
  • "Selvedge Logo Paper Bag Waist Skirt" (65,000 yen)
  • "Cotton Cupra Trompe L'oeil Dress" (85,000 yen)
  • "Cattleya Print Back Ribbon Dress" (70,000 yen)
  • "Selvedge Logo Twill Gurkha Pants" (42,000 yen)
  • "Cattleya Pattern Name Tote" Khaki, Blue, Black, Mustard (9,000 yen each)
  • "Big Name Tote" Ecru, Pink, Black (12,000 yen each)
  • "Big Name Tote" Ecru (12,000 yen)
  • "Big Name Tote" Pink (12,000 yen)
  • "Big Name Tote" Black (12,000 yen)
  • iPhone cases
  • "Tag Balloon T" Ecru, Black (19,000 yen each)
  • "Tag Balloon T" Ecru (19,000 yen)
  • "Tag Balloon T" Black (19,000 yen)
  • "bp Shop Coat" Pink (35,000 yen)
  • "Shrunken Leather Riders" Brown (90,000 yen)
  • "Vinyl shoulder bag" pink, green (12,000 yen each)
  • Novelty Original Socks
  • Novelty Original Socks
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