Black is a color that conveys elegance and sensuality. A color that consistently exudes modernity while creating a unique style, black offers limitless expression. New black timepieces, interwoven with materials, are being developed across three collections: two iconic pieces, the Serpenti Seduttori and the Serpenti Spiga, and the urban BVLGARI BVLGARI. The deep black evokes BVLGARI's history, a culmination of its mysterious and timeless watchmaking. 
 

Serpenti Seduttori
 
Serpenti, meaning "snake" in Italian, is an endless source of inspiration for BVLGARI. A symbol of strength, vitality, and rebirth, the snake, celebrated by Roman jewelers, exudes an elegant allure on a woman's wrist. In 2019, Bvlgari reimagined this legendary piece, housed in a slimmer, more sensual case and paired with a bracelet featuring hexagonal scales. This is the moment when the Serpenti transformed into the Serpenti Seduttori.
 
The Serpenti Seduttori is presented in black, a color that is both historically and futuristically "colorless." The teardrop-shaped watch case and supple bracelet embrace the wrist like a second skin. This refined and precious model features a dial that creates a striking effect with the shadows and brilliance of black. A graceful manifesto with a hidden message is expressed in the 33mm stainless steel case with a DLC coating, powerfully enhanced by the texture of black. The rose gold bezel perfectly complements the dark nuances of this watch. It is a gorgeous model set with 38 round brilliant-cut diamonds (0.38 carats). It is powered by a quartz movement and features a folding buckle for a refined and sophisticated finish.
 
 
"Serpenti Seduttori"
Product Number: 103706
Release Date: September 2022
Price: 1,408,000 yen (tax included)
Case: 33 mm, black DLC-coated steel case, rose gold bezel, brilliant-cut diamond (approx. 0.38 ct), rose gold crown set with a black ceramic cabochon, black ceramic cabochon
Dial: Black lacquer dial
Movement: Quartz movement, hour/minute displays
Bracelet: Black DLC-coated steel bracelet, folding clasp
Water resistance: 30m
 
 
"Serpenti Seduttori"
Model number: 103704
Release date: September 2022
Price: 880,000 yen (estimated price including tax)
Case: 33 mm, black DLC-coated steel case, rose gold bezel, rose gold crown set with a black ceramic cabochon
Dial: Black lacquer dial
Movement: Quartz movement, hour/minute displays
Bracelet: Black DLC-coated steel bracelet, folding buckle
Water resistance: 30m
 
 

Serpenti Spiga Ceramic
 
The Serpenti Spiga, which joined Bvlgari's illustrious heritage in 2014, is another unique creation, enhanced by its versatile use of materials and clad in a black that reveals multiple facets. Its design, inspired by ears of wheat, bracelet that wraps twice around the wrist, purity reminiscent of a Greek goddess, and wild yet modern charisma make it a true icon that cannot be fully described in a single word. The 35mm case, bezel, and bracelet are crafted from two key materials for Bvlgari: ceramic and gold. These two materials have been used in Bvlgari jewelry for 40 years, most notably in the legendary B.zero1 ring. The technique of infusing these materials with a fashionable touch is a glimpse into Bvlgari's innovative and creative DNA. The black ceramic bracelet links, set with 152 diamonds (approximately 1 carat in total), are crafted using the highly demanding tubogas technique. This timepiece, limited to 340 pieces, achieves a unique level of excellence. The rose gold bezel, set with 38 diamonds (0.29 carats), sparkles with a mesmerizing aura, its black color contrasting with the brilliance of the gold, creating a captivating and lustrous effect.
 
 
"Serpenti Spiga"
Product Number: 103199
Release Date: September 2022
Price: 2,090,000 yen (tax included)
Case: 35 mm, black ceramic case, rose gold bezel, brilliant-cut diamond (approx. 0.29 ct), rose gold crown set with a black ceramic cabochon
Rose gold crown set with a black ceramic cabochon
Dial: Black dial, rose gold-plated indexes
Movement: Quartz movement, hour/minute displays
Bracelet: Double spinel black ceramic bracelet in rose gold and set with 152 diamonds (approx. 1.0 ct)
 
 
BVLGARI BVLGARI
 
The final piece in this saga of incorporating black is the BVLGARI BVLGARI, known as "BB." This collection, beloved for over 40 years for its simple, contemporary, rounded shapes, is available in two versions: a 33mm model with a quartz movement, and a 41mm model powered by the BVL Caliber 191 automatic movement. This model, perfectly in tune with the times, makes extensive use of black to absorb light and enhance the sense of volume, emphasizing the lines and bringing out the charm and characteristics of the material. The stainless steel bezel is set against a lacquered dial. The black bracelet, with its alternating matte and polished finishes, adds to the painterly look. With its contemporary style, the new BVLGARI BVLGARI timepiece appeals to a younger generation, and the understated beauty expressed in its elegant colors symbolizes luxury, proving that black is the origin page for BVLGARI.
 
 
"BVLGARI BVLGARI"
Product number: 103540
Release date: Now on sale
Price: 627,000 yen (tax included)
Case: 41 mm, black DLC-coated steel case, steel crown set with black ceramic, steel bezel with double logo
Dial: Black lacquered dial, hand applied indexes
Movement: BVL191 mechanical manufacture movement, automatic winding, hours/minutes/seconds/date displays
Bracelet: DLC-coated steel bracelet and folding clasp
 
 

"BVLGARI BVLGARI"
Product Number: 1035557
Release Date: Now on Sale
Price: 467,500 yen (tax included)
Case: 33mm, black DLC-coated steel case, steel crown set with black ceramic, steel bezel with double logo
Dial: Black lacquered dial, hand-applied indexes
Movement: Quartz movement, hour/minute display
Bracelet: DLC-coated steel bracelet and folding clasp
 
 
Contact: BVLGARI Japan
03-6362-0100
https://www.bulgari.com/ja-jp/

Serpenti Seduttori
Serpenti, meaning "snake" in Italian, is an endless source of inspiration for BVLGARI. A symbol of strength, vitality, and rebirth, the snake, celebrated by Roman jewelers, exudes an elegant allure on a woman's wrist. In 2019, Bvlgari reimagined this legendary piece, housed in a slimmer, more sensual case and paired with a bracelet featuring hexagonal scales. This is the moment when the Serpenti transformed into the Serpenti Seduttori.
The Serpenti Seduttori is presented in black, a color that is both historically and futuristically "colorless." The teardrop-shaped watch case and supple bracelet embrace the wrist like a second skin. This refined and precious model features a dial that creates a striking effect with the shadows and brilliance of black. A graceful manifesto with a hidden message is expressed in the 33mm stainless steel case with a DLC coating, powerfully enhanced by the texture of black. The rose gold bezel perfectly complements the dark nuances of this watch. It is a gorgeous model set with 38 round brilliant-cut diamonds (0.38 carats). It is powered by a quartz movement and features a folding buckle for a refined and sophisticated finish.

"Serpenti Seduttori"
Product Number: 103706
Release Date: September 2022
Price: 1,408,000 yen (tax included)
Case: 33 mm, black DLC-coated steel case, rose gold bezel, brilliant-cut diamond (approx. 0.38 ct), rose gold crown set with a black ceramic cabochon, black ceramic cabochon
Dial: Black lacquer dial
Movement: Quartz movement, hour/minute displays
Bracelet: Black DLC-coated steel bracelet, folding clasp
Water resistance: 30m

"Serpenti Seduttori"
Model number: 103704
Release date: September 2022
Price: 880,000 yen (estimated price including tax)
Case: 33 mm, black DLC-coated steel case, rose gold bezel, rose gold crown set with a black ceramic cabochon
Dial: Black lacquer dial
Movement: Quartz movement, hour/minute displays
Bracelet: Black DLC-coated steel bracelet, folding buckle
Water resistance: 30m

Serpenti Spiga Ceramic
The Serpenti Spiga, which joined Bvlgari's illustrious heritage in 2014, is another unique creation, enhanced by its versatile use of materials and clad in a black that reveals multiple facets. Its design, inspired by ears of wheat, bracelet that wraps twice around the wrist, purity reminiscent of a Greek goddess, and wild yet modern charisma make it a true icon that cannot be fully described in a single word. The 35mm case, bezel, and bracelet are crafted from two key materials for Bvlgari: ceramic and gold. These two materials have been used in Bvlgari jewelry for 40 years, most notably in the legendary B.zero1 ring. The technique of infusing these materials with a fashionable touch is a glimpse into Bvlgari's innovative and creative DNA. The black ceramic bracelet links, set with 152 diamonds (approximately 1 carat in total), are crafted using the highly demanding tubogas technique. This timepiece, limited to 340 pieces, achieves a unique level of excellence. The rose gold bezel, set with 38 diamonds (0.29 carats), sparkles with a mesmerizing aura, its black color contrasting with the brilliance of the gold, creating a captivating and lustrous effect.

"Serpenti Spiga"
Product Number: 103199
Release Date: September 2022
Price: 2,090,000 yen (tax included)
Case: 35 mm, black ceramic case, rose gold bezel, brilliant-cut diamond (approx. 0.29 ct), rose gold crown set with a black ceramic cabochon
Rose gold crown set with a black ceramic cabochon
Dial: Black dial, rose gold-plated indexes
Movement: Quartz movement, hour/minute displays
Bracelet: Double spinel black ceramic bracelet in rose gold and set with 152 diamonds (approx. 1.0 ct)

BVLGARI BVLGARI
The final piece in this saga of incorporating black is the BVLGARI BVLGARI, known as "BB." This collection, beloved for over 40 years for its simple, contemporary, rounded shapes, is available in two versions: a 33mm model with a quartz movement, and a 41mm model powered by the BVL Caliber 191 automatic movement. This model, perfectly in tune with the times, makes extensive use of black to absorb light and enhance the sense of volume, emphasizing the lines and bringing out the charm and characteristics of the material. The stainless steel bezel is set against a lacquered dial. The black bracelet, with its alternating matte and polished finishes, adds to the painterly look. With its contemporary style, the new BVLGARI BVLGARI timepiece appeals to a younger generation, and the understated beauty expressed in its elegant colors symbolizes luxury, proving that black is the origin page for BVLGARI.

"BVLGARI BVLGARI"
Product number: 103540
Release date: Now on sale
Price: 627,000 yen (tax included)
Case: 41 mm, black DLC-coated steel case, steel crown set with black ceramic, steel bezel with double logo
Dial: Black lacquered dial, hand applied indexes
Movement: BVL191 mechanical manufacture movement, automatic winding, hours/minutes/seconds/date displays
Bracelet: DLC-coated steel bracelet and folding clasp

"BVLGARI BVLGARI"
Product Number: 1035557
Release Date: Now on Sale
Price: 467,500 yen (tax included)
Case: 33mm, black DLC-coated steel case, steel crown set with black ceramic, steel bezel with double logo
Dial: Black lacquered dial, hand-applied indexes
Movement: Quartz movement, hour/minute display
Bracelet: DLC-coated steel bracelet and folding clasp
Contact: BVLGARI Japan
03-6362-0100
https://www.bulgari.com/ja-jp/






















