MM6 Maison Margiela will be holding pop-up stores and window installations nationwide starting February 21st, recreating the concept of its Spring/Summer 2018 presentation held in London.


The Spring/Summer 2018 presentation, held in London's Covent Garden, took over the streets under the theme "An invitation to the MM6 world - open to everyone," inviting all passersby into the brand's world. The pop-up store will be decorated with scribbles drawn by the brand's design team and other members of the "mm6 family." Furthermore, these spontaneous and creative monochrome "scribbles" will be printed on the brand's standard wardrobe items, such as T-shirts and sweatshirts, relaxed silhouette dresses, "Japanese" bags, and the house's uniform, the white coat.


With "everyday wear" as its keyword, the brand's wardrobe is infused with Margiela's concepts and sensibilities. Characterized by silhouettes for everyone, regardless of gender or age, deep V-necks and high-waisted denim elevate youthful styles and elegant mature styles, highlighting the individuality of the wearer.

The new collection, which proposes a creative and free-flowing mix of styles created impromptu, includes garments as well as shoes, bags, and accessories.


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