Next-generation shoe brand using Japanese culture and market as a foothold to go global [MICAM Italy Report]

Feb 20, 2018

Newcomers from Paris: Soloviere and Le Flow Paris

SOLOVIERE
Soloviere, also launched in Paris in June 2014, is a brand that has been gaining popularity for both men and women, primarily in Japanese select shops. Alexia Auber's Italian-made calf suede flats made from Tuscan leather are already a hit in Japan. Beyond its success in the Japanese market, the brand is expanding globally. In addition to the already popular sneakers, the Fall/Winter 2018-19 lineup also includes hiking shoes, women's princess boots, and satin ribbon pumps, all available in a wide range of colors.

Le Flow Paris
Le Flow Paris, a brand that creates sneakers with poetic patterns that look like they've been hand-painted, debuted in 2016, and has already begun working with several luxury brands, including a collaboration with Givenchy for its first collection, "Cold Wave." Designer Lionel Le Floch has never formally studied shoe design, but says he reflects his basketball experience and influences from hip-hop, jazz, and art in his shoe designs, citing photographer Kevin Couliau and Japanese painter Akihito Takuma as major influences. The hand-painted-looking sole pattern is injection-molded, and traditional sneaker techniques are applied to the modern era. The ultra-lightweight art sole, which combines athleisure with the ink painting boom in Europe and the United States, is attracting attention as a new signature.


野田達哉
  • ADIEU and Arts & Science collaboration
  • ADIEU and UNDERCOVER collaboration
  • ADIEU and UNDERCOVER collaboration
  • Adieu
  • Adieu
  • Adieu
  • Adieu
  • iRi
  • SOLOVIERE
  • SOLOVIERE
  • SOLOVIERE
  • Le Flow Paris
  • Le Flow Paris
  • Lionel Le Floch of Le Flow Paris
  • MADAME COSETTE
  • Jack Lin from They New York
  • They New York
  • They New York
  • They New York
  • CUTE
  • The dress-up shoes have been on display at the JAPAN booth since the last MICAM. The plan was clear and the business discussions were lively.
  • "JAPAN Booth" by the Ministry of Economy, Trade and Industry
  • Hiroshi Watanabe, the shoemaker behind nabe
  • A glimpse of trends influenced by Japanese culture in snapshots from the "MICAM 58" venue
  • A glimpse of trends influenced by Japanese culture at "MICAM 58"
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