CYBEX, a German manufacturer of baby and children's products popular in Europe and around the world for its high-quality design and safety, will open a pop-up shop on the 6th floor of the Isetan Shinjuku store's Center Park building on February 21st.


The release of CYBEX's new stroller, the "EEZY S Series," and general pre-orders for the "LEMO Chair" baby chair will begin on March 21st. Prior to this, the pop-up shop will host the world's fastest pre-sale and pre-order event.

The "EEZY S Series" is an ultra-compact stroller with maneuverability designed with Japan's child-rearing environment in mind. The "LEMO Chair" is a stylish baby chair that even mothers can easily assemble and adjust. At the "EEZYS Series" advance sale event, which will be held from February 21st to February 27th, there will be a test drive course set up with obstacles that are commonly encountered in the city, such as steps and uneven roads. Visitors will be able to experience the stroller's high maneuverability and driving performance.
In addition, an advance order event for the "LEMO Chair" will be held from February 28th to March 6th.
During the event, the first 30 people to purchase the "EEZY S Series" will receive a "dedicated cup holder," and those who order the "LEMO Chair" and "Baby Set" at the same time will receive a "dedicated snack tray."