Isetan Mitsukoshi is launching new party and photo plans for those who want to celebrate a "special occasion" or spend "special time" with loved ones.

For many people, memories of visiting a department store with family or friends have become special memories over the years. The new plans unveiled this time embody such experiences, and are a new service that embodies the company's vision that "department stores are not just places for shopping, but also places that can help with the many special days in life."

The "party" party plan is perfect for those who want to gather with loved ones and close friends and spend special time at Isetan, and is a plan that can be used for both casual and formal celebrations. One day, a demonstration party was held where guests could experience the plan ahead of time. The theme of the day was bridal. The happy couple, dressed up, were surrounded by their friends, creating a harmonious and harmonious celebration.



The venue was RAIKA, a cafe and restaurant located on the 5th floor of the main building of Isetan Shinjuku. Produced by the long-established Japanese confectionery maker Minamoto Kitchoan, RAIKA prides itself on its meals and desserts made with plenty of seasonal fruits, based on the concept of "Japan that resonates with the world." The "party" plan offers a course featuring seasonal flavors, and the comfortable Japanese atmosphere of the carefully designed space at Reika creates a wonderful setting for any special occasion. The plan includes food, drinks, and a two-hour reservation (7:00 PM to 9:00 PM), and is generally limited to a maximum of 20 people. Reservations start at ¥216,000 (tax included) for 10 people, with each additional person costing ¥12,960 (tax included).



The "film" photo plan allows you to record a moment in your life. Create an original photo book using the historic and stately Isetan Shinjuku store and other locations. The price starts from 275,400 yen (tax included), and includes the cost of photography (photographer, photo data), editing, and binding (64 B5 pages).

Orders for both the party plan and the photo plan are scheduled to begin from June (if you make a reservation on June 1st, the event will take place between August 1st and December 1st).

As a linked event, Isetan Shinjuku Main Building's West Park Promotion on the 4th floor is hosting a "Meet Talk Eat" pop-up event until February 6th, featuring D+E MARKET, a space design and antiques and furniture retailer founded in 2012 by DEN PLUS EGG, a design and renovation company based in Kurakuraen, Nishinomiya, Hyogo Prefecture, and MADISONBLUE, which was launched in Spring/Summer 2014 by stylist Mariko Nakayama, with the concept of "special days in everyday life." The store, in a space designed by D+E Market, offers a lineup of furniture, miscellaneous goods, tableware, and more that are perfect for creating lifestyles of the future. Madison Blue also offers a black dress line perfect for "special occasions that are an extension of everyday life." Come spend a warm time at Isetan Mitsukoshi, gathering with family and loved ones to celebrate and nurture bonds.