BPQC, a new standard brand, will be hosting a pop-up shop called "Life with Tortoise General Store and BPQC" at Ebisu Mitsukoshi from February 15th to 27th, in collaboration with LA-based Japanese Craft General Store (TORTOISE GENERAL STORE), showcasing a wide variety of comfortable, basic lifestyle goods that emphasize Japanese aesthetics.


As a Japanese Craft General Store that carries everything from lifestyle goods to art, Tortoise General Store has built a solid reputation and credibility in the US through its "Tortoise Life" offerings. Its "PLAIN WARE" series of unglazed Hasami ware tableware is only available at BPQC in Japan.

The venue will feature driftwood birds, Koishiwara ware, Mashiko ware, Torigoe bamboo crafts, Aomori cypress accessories, Kurume sneakers, cotton stoles, organic baby wear, leather goods, canvas bags, stationery, and more. The selection of everyday items to enrich and color your daily life is timeless and beloved standards.

Find your favorite piece and experience the joy of admiring it, the joy of using it, and living with BPQC.