Journal Standard opens new multi-category shop offering food, clothing and shelter at MARK IS Minatomirai

Jun 20, 2013

Baycrew's will open a three-category multi-purpose shop in the "MARK IS Minato Mirai" shopping mall, opening June 21, under the "JOURNAL STANDARD" brand. While the company has previously operated two-category multi-purpose shops, this is its first shop offering all three categories: clothing, food, and shelter. The company aims to attract a wider customer base through the synergistic effects of each shop. The "JOURNAL STANDARD relume" fashion line is a separate line from its original "JOURNAL STANDARD" brand. Targeting an older generation, the brand offers basic American work casual items for men and women. Prices start at around 2,000 yen for T-shirts and 6,000-7,000 yen for pants, making them accessible to families. This spring/summer's new collection incorporates a marine-inspired aesthetic, featuring vibrant colors and numerous patterns. JOURNAL STANDARD Furniture, an interior design shop, offers furniture and miscellaneous goods with a "real vintage" theme, mixing vintage and modern designs. Original furniture items include a sofa custom-made by British brand HALO and a reclining sofa with interchangeable covers by nowartt, known for its eco-friendly textiles. The miscellaneous goods selection features a large number of blue-hued items, evoking the ocean in keeping with the port town of Minato Mirai. Other items include those sourced from Denmark and Belgium, as well as collaborations with Japanese apparel companies and artists. Exclusive to this store are striped notebooks and blue mugs, created in collaboration with Kakimori, a company that makes handmade notebooks using textiles sourced at French flea markets. J.S. Pancake Cafe also serves original pancakes. Unlike other stores, the menu offers a wide variety of meals and sweets. The interior is themed around a "lounge" style, with plenty of sofa seating to create a relaxing space.
奥麻里奈
  • Journal Standard Relume offers basic items for men and women in the American work casual style.
  • Journal Standard Relume
  • This spring/summer's new collection incorporates marine-themed elements and is characterized by vibrant colors and patterns.
  • Novelty clutch pouch
  • A striped maxi dress exclusive to this store
  • T-shirts start at around 2,000 yen, and pants are mainly priced from around 6,000 to 7,000 yen.
  • Bags and shoes also available
  • A lineup that also takes families into consideration
  • Vibrant colors are also a feature of this spring/summer collection
  • We also offer styles incorporating a marine theme.
  • A lineup of basic American work casual style items
  • Journal Standard Furniture
  • Limited edition Kakimori notebook and blue mug
  • With Minato Mirai being a port town in mind, we have selected a large number of blue-themed goods that evoke the sea.
  • Maco pop-up store featuring items made with recycled leather
  • Unique message cushion
  • Furniture and miscellaneous goods selected under the theme of "Real Vintage"
  • "JARAPA" rugs
  • JS Pancake Cafe
  • The variety of meals and sweets is greater than other stores
  • The interior theme is "lounge-style"
  • A spacious space with plenty of sofa seats
  • Guests can enjoy the kitchen from the seating area.
  • The original pancakes are characterized by their fluffy texture
  • Pancake mix and original blend tea are also available.
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