The "Growing Towel" is the ultimate towel that grows with use, and now the premium line "MARQUE" has been released, offering luxurious comfort. It will be on sale from January 24th at Isetan Shinjuku and other stores.

The "Growing Towel Marc Grand" (7,000 yen), created after half a century of experience in the production of "Growing Towel", is made of 100% cotton and is slightly larger than a regular bath towel, measuring 700mm x 1,400mm. You can experience the feeling of being wrapped up in a generous amount of towel, its surprising lightness, and high-quality comfort. It is a product that will accompany you during your own peaceful time, and even make the time you spend with the towel enjoyable.


The product features the brand's color, gray. The striking shades of gray are expressed in two colors, dark gray and smoke gray, creating a simple, basic, minimalist chic look. The packaging is an original jet-black box, creating a timeless, stylish look that stands the test of time. The product will be available for pre-sale at pop-up locations in the Bath Powder Room on the 5th floor of the Isetan Shinjuku Main Building from January 24th to February 6th, in the Men's Clothing and Accessories section on the 5th floor of the Matsuya Ginza Main Building from January 31st to February 14th, and in the Bedding and Bathroom Toiletries section on the 9th floor of the JR Nagoya Takashimaya from February 6th to 20th. The product will also be available for purchase at the Sodateru Towel online store (http://at-az.com/) from January 24th.