FEILER Japan Co., Ltd. will mark the 50th anniversary of the launch of FEILER, a brand of traditional German chenille textiles, in Japan, by announcing a brand message and implementing various promotions to embody the brand message, including a large-scale display of 100 FEILER handkerchiefs inside Omotesando Station.
FEILER is a lifestyle brand that combines creativity and ingenuity with chenille textiles, a traditional craft from the Bavarian region of Germany, and is characterized by beautiful colors and patterns and a soft texture. It has developed a wide range of products, including handkerchiefs, to add color to everyday life. FEILER, beloved by generations and generations as a heartfelt gift for loved ones, has launched a new brand message to mark the 50th anniversary of its arrival in Japan: "The heart can always dance."
The new brand message, "The heart can always dance," was developed with a focus on the emotional value of FEILER products. It conveys the value of delivering "a driving force for the senses" through vibrant colors and patterns and a comfortable feel. It evokes the feeling of choosing a handkerchief from over 200 vibrant designs. It also evokes the excitement of picking up a soft pouch in your everyday life. Because FEILER can be carried anywhere, it can awaken the excitement within everyone, at any time.
"The heart can always dance." is imbued with the desire to bring color to many people's lives through the "drive of emotion." In these times, when the prolonged COVID-19 pandemic tends to make people feel depressed and limits the joy of interacting with things, we hope to awaken and move your emotions and senses through the time you spend with FEILER products.
■ Large-scale brand message displayed inside Omotesando Station, vibrantly coloring the station with 100 handkerchiefs
To embody the brand message, starting on August 8th, a brand message will be displayed for 14 days, approximately 30 meters long, made up of 100 FEILER handkerchiefs, vibrantly coloring the station. The path from the station ticket gate to the exit will be transformed into a path that will make your heart dance with Feiler's vibrant colors and patterns.
・Display period: Monday, August 8th to Sunday, August 21st, 2022
・Display location: Inside Omotesando Station
*Please refrain from contacting station staff.
◆Feiler brand site https://www.feiler-jp.com
◆Feiler official online shop https://feiler.jp
◆Official Instagram ＠feiler_jp
◆Official Twitter @feiler_jp
FEILER is a lifestyle brand that combines creativity and ingenuity with chenille textiles, a traditional craft from the Bavarian region of Germany, and is characterized by beautiful colors and patterns and a soft texture. It has developed a wide range of products, including handkerchiefs, to add color to everyday life. FEILER, beloved by generations and generations as a heartfelt gift for loved ones, has launched a new brand message to mark the 50th anniversary of its arrival in Japan: "The heart can always dance."
The new brand message, "The heart can always dance," was developed with a focus on the emotional value of FEILER products. It conveys the value of delivering "a driving force for the senses" through vibrant colors and patterns and a comfortable feel. It evokes the feeling of choosing a handkerchief from over 200 vibrant designs. It also evokes the excitement of picking up a soft pouch in your everyday life. Because FEILER can be carried anywhere, it can awaken the excitement within everyone, at any time.
"The heart can always dance." is imbued with the desire to bring color to many people's lives through the "drive of emotion." In these times, when the prolonged COVID-19 pandemic tends to make people feel depressed and limits the joy of interacting with things, we hope to awaken and move your emotions and senses through the time you spend with FEILER products.
[New Brand Message & Statement]
The heart can always
dance.
Even on days when things are tough.
Even on days when you're completely exhausted.
When something you love is right next to you
Just that alone can make you happy.
Yes, your heart can always dance.
At that unexpected moment, the softness of it touching your skin.
A vivid color or pattern that catches your eye.
No matter how small, even the most insignificant thing is fine.
The important thing is to notice that excitement.
The heart can always
dance.
Even on days when things are tough.
Even on days when you're completely exhausted.
When something you love is right next to you
Just that alone can make you happy.
Yes, your heart can always dance.
At that unexpected moment, the softness of it touching your skin.
A vivid color or pattern that catches your eye.
No matter how small, even the most insignificant thing is fine.
The important thing is to notice that excitement.
■ Large-scale brand message displayed inside Omotesando Station, vibrantly coloring the station with 100 handkerchiefs
To embody the brand message, starting on August 8th, a brand message will be displayed for 14 days, approximately 30 meters long, made up of 100 FEILER handkerchiefs, vibrantly coloring the station. The path from the station ticket gate to the exit will be transformed into a path that will make your heart dance with Feiler's vibrant colors and patterns.
・Display period: Monday, August 8th to Sunday, August 21st, 2022
・Display location: Inside Omotesando Station
*Please refrain from contacting station staff.
◆Feiler brand site https://www.feiler-jp.com
◆Feiler official online shop https://feiler.jp
◆Official Instagram ＠feiler_jp
◆Official Twitter @feiler_jp
