PUMA has unveiled its ballet-inspired "En Pointe" collection for women's wear for the Spring/Summer 2018 season.

The collection's campaign features actress, singer, and producer Selena Gomez, along with the New York City Ballet, which has partnered with PUMA.


The On Pointe collection is perfect for the lifestyle of women who need energy for their daily workouts and busy lives.

The collection is full of straight lines, wide straps, and woven patterns, and uses pleats, ribs, and soft, fluffy materials, with metallic details that accentuate movement adorning the shiny material. The fabric is intentionally soft and plain to further accentuate the body's beautiful movements. The pastel gradient color palette allows for a fresh finish, allowing for total coordination. You can enjoy layering styles to suit any occasion, so it's recommended not only for hard training, but also for going to and from the gym, and for everyday sports and fashion.

The On Point collection will be available from January 18th at PUMA stores, the PUMA online store, and select PUMA retailers.