IN THE HOUSE, a select shop run by husband-and-wife stylist MASAH and model Imajuku Asami, will open a permanent store at the Isetan Shinjuku store. Prior to that, they will be holding a pop-up at The Stage on the first floor of the main building from February 28th, and at Isetan Closet/The Stage on the fourth floor of Osaka Lucua from March 14th to 20th.
The shop, which garnered a great response when it was launched for a limited time at the POOL aoyama, a popular concept shop in Aoyama, in 2016, is now teaming up with Isetan. The store will feature original items from In the House, a brand created by Jun Co., Ltd., as well as limited edition items created in collaboration with various brands.
Parka 10,000 yen / IN THE HOUSE
Kick bike 18,000 yen / NEIGHBORHOOD ONE THIRD
The lineup of brands featured in the collaboration includes NEIGHBORHOOD, A BATHING APE, BATHING APE® (Shinjuku store only), ALOYE, PORTER, F.C.Real Bristol, GRIS, Hanes, himher, HOPPL, Joha, Levi's®, TEG TEG, N.HOOLYWOOD, FACETASM.
In addition, a luxurious lineup of select brands will be available, including Acne Studios, atmos, BørneLund, Diesel, Eagle Creek, Familiar, Little Marc Jacobs, Marni (only at the Shinjuku store), Polo Ralph Lauren (only at the Shinjuku store), Seasoning, Simplygood, Steiff, Stella McCartney Kids, The North Face (only at the Shinjuku store), UNDERCOVER, and ‛47. A press preview was also held on the 22nd at Isetan Salone in Midtown Tokyo. Special items, including original clothing and accessories for the whole family to enjoy, as well as limited-edition items, were on display. Regarding the selected brands, Masah approached brands he has connections with through The Pool Aoyama and brands he had been interested in on Instagram. Don't miss the first kids' collections from Facetasm and N. Hollywood, created specifically for "In the House," as well as limited-edition items from various other brands! The pop-up, featuring approximately 30 special brands, primarily focusing on children's clothing, will be an unprecedented and rare sight. Masah is also the father of two boys, ages 3 and 0. When asked about choosing clothes for her three-year-old, she said, "I don't worry at all about what to wear that day. My son is gradually becoming more independent, so I let him wear what he wants." There's something novel about children's clothes that look good without being too effortful, and she commented, "I hope to be able to provide clothes that everyone can choose," so that adults and children can enjoy everyday fashion together. This is likely to be the start of a new stage that overturns the conventional concept of "children's clothes" and "children's clothing departments." The permanent store will have its grand opening on March 28th at West Park/The Stage #6 on the 6th floor of the main building of Isetan Shinjuku.
The shop, which garnered a great response when it was launched for a limited time at the POOL aoyama, a popular concept shop in Aoyama, in 2016, is now teaming up with Isetan. The store will feature original items from In the House, a brand created by Jun Co., Ltd., as well as limited edition items created in collaboration with various brands.
Parka 10,000 yen / IN THE HOUSEKick bike 18,000 yen / NEIGHBORHOOD ONE THIRDThe lineup of brands featured in the collaboration includes NEIGHBORHOOD, A BATHING APE, BATHING APE® (Shinjuku store only), ALOYE, PORTER, F.C.Real Bristol, GRIS, Hanes, himher, HOPPL, Joha, Levi's®, TEG TEG, N.HOOLYWOOD, FACETASM.
In addition, a luxurious lineup of select brands will be available, including Acne Studios, atmos, BørneLund, Diesel, Eagle Creek, Familiar, Little Marc Jacobs, Marni (only at the Shinjuku store), Polo Ralph Lauren (only at the Shinjuku store), Seasoning, Simplygood, Steiff, Stella McCartney Kids, The North Face (only at the Shinjuku store), UNDERCOVER, and ‛47. A press preview was also held on the 22nd at Isetan Salone in Midtown Tokyo. Special items, including original clothing and accessories for the whole family to enjoy, as well as limited-edition items, were on display. Regarding the selected brands, Masah approached brands he has connections with through The Pool Aoyama and brands he had been interested in on Instagram. Don't miss the first kids' collections from Facetasm and N. Hollywood, created specifically for "In the House," as well as limited-edition items from various other brands! The pop-up, featuring approximately 30 special brands, primarily focusing on children's clothing, will be an unprecedented and rare sight. Masah is also the father of two boys, ages 3 and 0. When asked about choosing clothes for her three-year-old, she said, "I don't worry at all about what to wear that day. My son is gradually becoming more independent, so I let him wear what he wants." There's something novel about children's clothes that look good without being too effortful, and she commented, "I hope to be able to provide clothes that everyone can choose," so that adults and children can enjoy everyday fashion together. This is likely to be the start of a new stage that overturns the conventional concept of "children's clothes" and "children's clothing departments." The permanent store will have its grand opening on March 28th at West Park/The Stage #6 on the 6th floor of the main building of Isetan Shinjuku.
