Gucci unveils new advertising visual "Utopian Fantasy," inviting viewers into a mysterious and magical world

Dec 25, 2017
The advertising visuals for Gucci's Spring/Summer 2018 collection, featuring artwork by Spanish artist Ignasi Monreal, have been released.

Artwork by Ignasi Monreal
The new visuals evoke a "Utopian Fantasy" and tell a striking story set on earth, sea, and sky.

The photorealistic and vibrant artwork invites you into a mysterious and magical world, as if seen through a surreal and highly sensitive lens.

Artwork by Ignasi Monreal
These digital paintings, rendered with astonishing clarity and detail, enrich the fantastical world born from Ignasi Monreal's brilliant imagination and captivate the mysterious presence of its characters. Each new Gucci piece exudes a unique personality, becoming part of a larger visual story.

The new visual advertising by Ignasi Monreal will be available from January 2018.
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