The first branch of select shop Chaos opened in Omotesando on March 1, 2018. Targeting women in their 30s and 40s, the store will offer a carefully curated selection of original collection items from high-end brands such as THE ROW and JIL SANDER, as well as rare photo books and art purchased from top galleries around the world.

The store, designed to resemble an art gallery, will feature a selection of brands and designers from Japan and abroad, Chaos's original collection, photo books selected by Dashwood Books, a New York-based photo book specialist, and art purchased from top galleries around the world, all in line with the Spring/Summer 2018 theme, "Scent ~ Fragrance ~ Essence." The store offers a comprehensive range of fashion and cultural content that inspires it, aimed at mature women with an independent mind and appealing taste.

Available on a first-come, first-served basis, customers who spend over ¥15,000 will receive a Chaos original sachet from Yamadamatsu Incense Wood, and customers who spend over ¥35,000 will receive four rare vintage French mechanical pencils (with lead) from the 1950s and 1960s.