The "Cool & Cool! Sweets Collection," a "cool"-themed sweets festival, will be held from July 3rd to 8th at the event hall on the 6th floor of the Isetan Shinjuku Main Building.

Fashion Headline will introduce some of the hottest sweets being exhibited at the event.

This time, we'll be introducing "HACCI 1912," known for its honey cosmetics and honey sweets. A new soft serve ice cream will be introduced for the event.

The concept is "haccici: A soft serve ice cream that makes you beautiful when you eat it." This high-quality soft serve ice cream is made with "Canadian white clover honey," a popular honey with a creamy, refined flavor that is unheated, preserving its natural flavor, and kneaded with Hokkaido mascarpone cheese. What's more, honey is drizzled on top before serving, making for the ultimate soft serve ice cream experience.

The soft serve ice cream comes in two varieties: a cup (501 yen) and a cone (451 yen). For cups, you can choose your favorite honey from either "BEAUTY HONEY Vitamin C + Silk Peptide" or "BEAUTY HONEY Flavangenol® Collagen." For cones, they'll also drizzle acacia honey on top.