The Latest in Fashion Trends | FASHION HEADLINE

LIFE

Revitalizing Japan through food: "Cheer Up! Japan's Food" Exhibition held at Isetan Shinjuku

May 29, 2013

The "Cheer Up! Japan's Food" Exhibition, showcasing ingredients from across Japan, is being held on the 6th floor of Isetan Shinjuku from May 29th to June 3rd. In addition to purchasing ingredients, there is also a dining area.

This is the fourth time the event has been held, and the themes presented include "Next Generation Food" that conveys traditional flavors, "Ingredient Food" that emphasizes ingredients, and "Local Food" that showcases the unique flavors of each region. Approximately 60 companies from across Japan participated, primarily brands that do not typically participate in events.

The highlight of this exhibition is "Cu-Cal," a project formed by popular chefs and creators from across Japan under the slogan "Enliven Japan with Food." Thirteen chefs, including Chef Koji Kobayashi of "Fogliolina della Porta Fortuna" in Karuizawa, Nagano Prefecture; Chef Takashi Yamazaki of "Restaurant Yamazaki" in Aomori Prefecture; and Chef Yasuhiro Sasajima of "Il Ghiottone" in Kyoto Prefecture, are participating. Enjoy a daily rotating original course menu created through collaborations between these 13 chefs. There's also a wine bar run by Shinsaku Katsuyama, the pioneer of the organic wine boom. Katsuyama's selection of domestic wines is featured.

Since the 2011 earthquake, the restaurant has actively invited brands from Miyagi and the Tohoku region to support reconstruction efforts. This time, Brugge Prius, popular for its baumkuchen made with rice flour from Hanamaki, Iwate Prefecture, and Hata no Sweets, known for its jam made with Miyagi Prefecture's specialty zunda, are opening their first stores.

Other popular items include domestic coffee (Nago Coffee, Okinawa Prefecture) and domestic tea (Aikawa Tea Shop, Ureshino, Saga Prefecture), which have recently been gaining attention, caramel cream made by electronic parts manufacturer Mukaiyama Seisakusho, and enzyme dressing from Genmai Cafe Sanmi. On the first day, a long queue formed at Kukal as soon as it opened, and the corner where artisans demonstrated and sold products such as handmade udon from Kagawa Prefecture, warabimochi from Kyoto, and sushi from Osaka was a popular attraction.
編集部
  • Baumkuchen from "Brugge Prius" in Iwate Prefecture
  • Tochigi Prefecture "Nikko Natural Ice Yondaime Tokujiro" Tochiotome Strawberry
  • A view of the Cu-Cal open kitchen
  • Karuizawa vegetable section located inside Cu-Cal
  • Miyagi Prefecture "Sweets from the Field" Zunda Jam
  • Miyagi Prefecture's "Field Sweets" - Zunda Jam and More
  • Domestic wine section: Mann's Wine from Yamanashi and Nagano prefectures, Fujicco Winery from Yamanashi prefecture, and Tsuno Wine from Miyazaki prefecture
  • Domestic coffee, Okinawa Prefecture's "Nago Coffee"
  • Domestic black tea, Aikawa Tea Shop, Ureshino, Saga Prefecture
  • Baumkuchen demonstration corner at "Brugge Prius" in Iwate Prefecture
  • The popular caramel cream made by electronic parts company Mukaiyama Manufacturing
  • Tokyo's "Sekiguchi French Bread" is the first in Japan to commercialize French bread
  • Iijima Shoten in Nagano Prefecture makes seasonal jams using domestically grown fruits
  • Okinawa Prefecture will be exhibiting Ishigaki salt, millet vinegar, and island scallions.
  • Osaka Prefecture's "Sushiman" opens its first store, offering a modern take on traditional Osaka sushi
  • Osaka Prefecture's "Sushiman" opens its first store, offering a modern take on traditional Osaka sushi
  • Oita Prefecture "Karaage Daikichi"
  • Enjoy freshly made warabimochi at Fujinami in Kyoto Prefecture
  • Matcha Daifuku from Fujinami in Kyoto Prefecture
  • Hokkaido "Hokkai Kobo" Seafood bowl with plenty of king crab leg meat
  • Revitalizing Japan through food: "Cheer Up! Japan's Food" Exhibition held at Isetan Shinjuku
  • Hokkaido's "Gyutto Tomato" is a salt-free, additive-free tomato juice made with tomatoes from Yoichi
  • Kyoto Prefecture "Higashiyama Yaoyoi" Kyoto Pickles
  • Kagawa Prefecture's "Moriya" offers Sanuki udon noodles, including an eat-in corner where you can eat handmade udon on the spot.
  • The enzyme dressing from "Brown Rice Cafe Sanmi" in Osaka Prefecture is made with over 60% raw organic onions.
  • Kochi Prefecture's "Nishikawaya" Mont Blanc and pudding made with plenty of Tosa Jiro eggs
  • Entrance to Cu-Cal
  • Inside the Cu-Cal venue
  • Cu-Cal's opening day
  • "Cheer Up! Japanese Food Exhibition" Isetan Shinjuku Main Building 6th Floor Event Hall
  • "Cheer Up! Japanese Food Exhibition" Isetan Shinjuku Main Building 6th Floor Event Hall
  • "Cheer Up! Japanese Food Exhibition" Isetan Shinjuku Main Building 6th Floor Event Hall
Related Articles
RECOMMEND
PICK UP
  1. TOP
  2. LIFE
  3. Revitalizing Japan through food: "Cheer Up! Japan's Food" Exhibition held at Isetan Shinjuku
Back to Top