LOEWE will be livestreaming its Spring/Summer 2018 women's collection from Paris starting at 4:30 PM Japan time (9:30 AM Paris time) on September 29, 2017.
In advance of the collection, LOEWE's latest advertisement will also be unveiled at kiosks throughout Paris. The campaign, shot by photographer Steven Meisel as part of the house's "future advertising," features five portraits of Italian model Vittoria Ceretti holding various fruits in her mouth, offering a modern interpretation of the time-honored subject of fruit painting in art.
During Paris Women's Fashion Week Spring/Summer 2018, from September 28 to October 4, the campaign will be displayed in over 500 kiosks across Paris, at Loewe's rue Sulpice atelier, and at the runway show at UNESCO Headquarters on September 29.
Rather than using symbolic or literal expressions, the eye-catching advertisement deliberately uses fruit – mango, pomegranate and melon – in a striking composition that evokes various concepts of taste, nature and biology, representing ingenuity and aspiration.
In advance of the collection, LOEWE's latest advertisement will also be unveiled at kiosks throughout Paris. The campaign, shot by photographer Steven Meisel as part of the house's "future advertising," features five portraits of Italian model Vittoria Ceretti holding various fruits in her mouth, offering a modern interpretation of the time-honored subject of fruit painting in art.
During Paris Women's Fashion Week Spring/Summer 2018, from September 28 to October 4, the campaign will be displayed in over 500 kiosks across Paris, at Loewe's rue Sulpice atelier, and at the runway show at UNESCO Headquarters on September 29.
Rather than using symbolic or literal expressions, the eye-catching advertisement deliberately uses fruit – mango, pomegranate and melon – in a striking composition that evokes various concepts of taste, nature and biology, representing ingenuity and aspiration.
