Introducing a new kids' rider jacket, synonymous with Beautiful People

Sep 22, 2017

Beautiful People has released a new kids' rider's jacket, a signature item. This rider's jacket is the symbol of the brand's "Kids Series," which has been developed since the brand's inception with the concept of "clothing that both adults and children can share." This latest release features a deerskin rider's jacket crafted entirely in Japan, showcasing the artisanal craftsmanship of Japan. The jacket is available in five vivid colors—off-white, mint, orange, purple, and black—that reflect the "Tokyo POP (Neo-Gyaru) Monster Colors" theme of the Fall/Winter 2017 collection. The colors are applied using a special dyeing method that is unique to Japan, rather than the usual spray application, which dyes the leather itself. The material is deerskin, which is highly absorbent, moisture-retaining, water-resistant, and retains its shape. Its excellent breathability, resistance to sweating, and odor-resistance make it ideal for Japan's humid climate. Furthermore, the buckles and zippers are all original, made in Japan by the brand. The price for each color is 120,000 yen, and they are currently on sale at Beautiful People Aoyama store, Isetan Shinjuku store, and online shop. From September 27th, they will be available at Hankyu Umeda store and Isetan Closet Lucua 1100.
上西@HEW
  • Deer Leather Rider's Jacket (Left: Orange, Center: Off-White, Right: Black) (120,000 yen each)
  • Deer leather rider's jacket, orange (120,000 yen)
  • Deer Leather Rider's Jacket, Black (120,000 yen)
  • White deer leather rider's jacket (120,000 yen)
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