PRADA will open a pop-up store for its 2018 Women's Resort Collection at The Stage on the first floor of the main building of Isetan Shinjuku from September 26th to October 3rd, and for shoes on the shoe floor on the second floor of the same building from September 27th to October 3rd.

To coincide with the opening of the pop-up store, PRADA will take over 14 windows on the first floor of the building from September 26th. The store will be bathed in the colors of PRADA, based on various themes such as rabbit motifs, landscape motifs, and the iconic PRADA poster girl. The pop-up at The Stage on the first floor of the Isetan Shinjuku Main Building will feature delicate rabbit print items by Taiwanese visual artist James Jean, new items from the 2018 Women's Resort Collection, and Japan-exclusive colors of Prada Etiquette leather goods. A limited number of rabbit-motif T-shirts (53,000 yen) will also be available. There will also be a photo space and the "#MirrorSnap" service, which allows you to take GIF videos and receive them via email. The pop-up at the women's shoes/promotion section on the second floor of the Isetan Shinjuku Main Building will feature a nine-piece pop sneaker collection featuring landscape patterns created with layered leather and bold robot motifs. Prices range from ¥72,000 to ¥95,000 (estimated), and all items will be available worldwide first.