On September 17th, Burberry held its September 2017 collection show at Old Sessions House in London's Clerkenwell district. Guests from around the world attended, including dancer Koharu Sugawara, Kate Moss, Cara Delevingne, Jourdan Dunn, and Iris Law. The collection's theme was "British Photography." Items featuring traditional patterns and materials, such as Aran, Fair Isle, and argyle knitwear, Burberry's signature gabardine, vintage checks from the 1960s, and tartan, were presented in an eclectic, British style.

In addition, Burberry's photo exhibition "Here We Are," commemorating the 2017 September collection, is being held at Old Sessions House, the venue for the show, until October 1st. The exhibition features 200 documentary photographs by 30 of the 20th century's most representative photographers, including never-before-seen photographs by Shirley Baker and Ken Russell, who served as inspiration for the collection, as well as photographs of the everyday lives of the upper class by Karen Knorr, photographs of Charlie Phillips's local Notting Hill, and photographs of British businessmen by Brian Griffin.