Theory has announced a capsule collection for its new line, "Theory 2.0," led by the next generation of creative leadership.

Twenty years ago, the first Theory team was born out of a desire to do something different. The brand, which created the industry's first Lycra pants, is leveraging its founding innovations to provide the next generation of talent with the tools to shape the brand's future. From sustainability initiatives to philanthropy to product creation, the 2.0 team is committed to its mission of innovation and evolution.

The first capsule collection incorporates Theory's signature design while emphasizing versatility. Every fabric used is carefully selected to create pieces that can be worn with any lifestyle. By selecting and producing the latest materials and streamlining distribution routes, each piece will be available at the best value from day one. The collection will be available exclusively in select Theory stores and online.

In addition, a pop-up will be held at the East Park/Promotion on the 2nd floor of the main building of Isetan Shinjuku from September 6th to 12th. Samples will be displayed in a showroom format at the pop-up. The products will be available for purchase exclusively on the Isetan online site.