MUVEIL, celebrating its 10th anniversary since the brand was founded, will open a limited-time shop on the 4th floor of GINZA SIX from August 29th to September 26th. As a satellite venue of MUVEIL's flagship store "GALLERY MUVEIL" in Aoyama, Tokyo, the shop will feature events, limited-edition items, and capsule collection items that can only be experienced at this limited-time shop, all in the same decorated space.

The brand name "MUVEIL" is a combination of the French word "muguet" (lily of the valley), which has the flower language of wishing people happiness, and the English word "veil," which conveys the meaning of secretly wishing happiness. To celebrate the brand's 10th anniversary, a special capsule collection featuring the lily of the valley will be available at the shop, featuring items such as a hoodie sweatshirt (¥29,000), skirt (¥32,000), and dress (¥36,000). Also available as limited-edition items are two T-shirts (¥7,800/¥9,800) embroidered with roses from the Palace of Versailles, inspired by the theme of the 2017-18 Fall/Winter collection, "Marie Antoinette," and sneakers with striking graphics (¥23,000). And there's more to come: a Ginza Six-exclusive model of the brand's iconic "GRANDMA CHARM." During the special offer period, customers will receive a gift of a personalized charm chain with a velvet ribbon of their choice. Additionally, when MUVEIL atelier staff are present in the store on August 31st, September 6th, 15th, and 22nd from 3pm to 7pm, there will be a service to customize your chain on the spot (approximately 10 minutes).

In addition, on September 8th, 14th, and 21st, there will be a workshop (participation fee 5,000 yen/limited to the first 5 people per session) featuring Taguchi Ayumi, who has many fans for her delicate and elegant embroidery. Participation is possible by purchasing either of the two types of tote bags.