New fall colors will be released on September 1st for the lip and cheek colors of natural color cosmetics brand rms beauty.

The lip color "Lip Shine" (3,400 yen) features a smooth texture that is lightweight and highly moisturizing. Carefully selected plant-derived ingredients, such as coconut oil, beeswax, and cocoa butter, prevent chapped lips and moisturize while giving them a dewy texture. The new color "Content" is a deep berry red that exudes a sophisticated yet powerful will. One application creates just the right amount of sheerness, while repeated applications create a rich, glossy finish.

The cream color "Lip Cheek" (4,800 yen), which can be used on both lips and cheeks, is joined by the new Burton Rose color "Illusive," which exudes a dignified elegance. Packed with rich moisturizing ingredients like coconut oil and jojoba oil, the formula blends seamlessly into the skin for natural color. The natural shading accentuates the contours, while the subtle plum color creates a feminine, delicate look, creating a balanced, mature impression. RMS Beauty was founded in New York by Rose-Marie Swift, a makeup artist who has worked with numerous high fashion brands and celebrities. Based on the concept of bringing out the skin's natural power and maintaining its health, the brand continues to offer gentle, natural products made with carefully selected organic ingredients. Each item is available at the official online store, Beauty Apothecary on the second basement floor of the Isetan Shinjuku Main Building, and at Cosme Kitchen locations nationwide.