Organic cosmetics brand Amritara releases its first eyeshadow and lipstick in gentle shades made with domestically grown roses

Aug 4, 2017

Organic cosmetics brand AMRITARA will release its first-ever eyeshadow and lipstick on September 20th. The "Symphonic Rose Eye Color" (¥3,600) is an eyeshadow palette featuring three shades—light, medium, and dark—matched to Japanese skin tones. Its beauty ingredients, including organic jojoba oil, which protects skin from UV rays and provides high moisturizing properties, and aloe butter, made by steeping aloe in coconut oil, prevent dryness around the eyes. The powder, made with domestic roses and natural minerals, maintains vibrant color without dulling. The two shades are "Bright Coral," which creates a radiant, radiant complexion, and "Shiny Beige," a standard beige with a radiant finish. The compact includes a dedicated tip and brush. The "Rose Amulet Rouge" (¥3,000) is a lip color developed over two years by AMRITARA, which adheres to its own strict quality standards. The new color is a slightly pinkish orange-red made with domestically grown, pesticide-free roses and natural minerals, without the use of petroleum-based synthetic pigments like tar dyes or cochineal coloring, or even titanium dioxide. Its smooth texture blends easily with the skin and is formulated with luxurious moisturizing ingredients, including camellia oil, argan oil, apricot kernel oil, and olive squalane from Kagoshima Prefecture, allowing it to create a variety of nuances depending on the natural color of your lips. Its sweet rose scent is a mix of wild rose and geranium. Also on sale at the same time will be the "Japanese Rose Makeup Kit" (8,500 yen), which includes the newly released "Symphonic Rose Eye Color" (one of two shades) and "Rose Amulet Rouge," along with a limited-edition shade of the not-for-sale "Fantastic Aroma Creamy Cheek."
Akiko Hanazawa
  • Amritara's first eye color and lipstick are here
  • Symphonic Rose Eye Color/01 Bright Coral (3,600 yen)
  • Symphonic Rose Eye Color/02 Shiny Beige (3,600 yen)
  • eyeshadow compact
  • "Rose Amulet Rouge" (3,000 yen)
  • "Rose Amulet Rouge" (3,000 yen)
  • Contains pesticide-free roses grown in Shimane Prefecture
  • Contains pesticide-free roses grown in Shimane Prefecture
  • Contains pesticide-free roses grown in Shimane Prefecture
  • Contains pesticide-free roses grown in Shimane Prefecture
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