New York-based natural cosmetics brand rms beauty releases "raw eyeshadow" with a wet-looking shine

Feb 9, 2017

New York-based natural cosmetics brand RMS Beauty will release its first powder eyeshadow, "Swift Shadows" (¥2,800), on February 15th. Swift Shadows are "raw eyeshadows" made without heat. Despite their powdery texture, they offer a moist, smooth, and dewy sheen, adhering perfectly to the skin. The color palette, inspired by 1960s American black-and-white television, incorporates undertones to enhance color depth, while fine particles of gold, silver, green, and red shimmer depending on the light. The classic yet modern colors create a feminine, urban look. Available in six shades, each weighing 2.5g. Available at Cosme Kitchen locations nationwide, Beauty Apothecary on the second basement floor of the Isetan Shinjuku Main Building, and the official online store.
HEW
  • rms beauty releases "raw eyeshadow"
  • rms beauty releases "raw eyeshadow"
  • rms beauty releases "raw eyeshadow"
  • rms beauty releases "raw eyeshadow"
  • rms beauty releases "raw eyeshadow"
  • rms beauty releases "raw eyeshadow"
  • rms beauty releases "raw eyeshadow"
  • rms beauty releases "raw eyeshadow"
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