© Courtesy of Burberry & Pop Trading Company_Ari Marcopoulos
Burberry has unveiled a capsule collection in collaboration with Amsterdam-based brand Pop Trading Company. Celebrating the intersection of community and connection to the outdoors, the "Burberry & Pop Trading Company" capsule collection is based on Pop Trading Company's cherished connection to the global skate community. Particularly influenced by Japan's nighttime skate scene, where daytime skateboarding is limited, the collection focuses on a sense of freedom and movement in the darkened city streets. The iconic Burberry check is enhanced with blurred lines in shades of gray and reflective elements that create a strong impact in the low light.

The signature beige and birch brown check is replaced with a color palette of gray, black, and red inspired by the nighttime cityscape, and pieces are presented in relaxed proportions for comfort and freedom of movement.

The campaign film, directed by renowned New York skate filmmaker Colin Reid, captures the essence of the collection, showing the Pop Trading Company skateboard team moving through the streets of Amsterdam at night. It evokes a sense of freedom in the city and highlights key design elements of the collection, while featuring each skater in action.

Renowned photographer Ari Marcopoulos also captured the skaters' authentic vibe through his candid and direct style, a hallmark of New York skate culture in the early '90s.

The dynamic and youthful Burberry & Pop Trading Company collection embodies the shared passion for freedom of movement and creative exploration.


THE COLLECTION
A new check, characterized by blurred lines and exclusive colorways, revitalizes Burberry's house codes. The lineup includes a technical parka, zip-up jacket, silk shirt, cotton cargo pants, crossbody bag, tote bag, and bucket hat. A reflective check is also incorporated into the classic car coat, available in all-over or partially patterned nylon versions. Finally, the iconic Icon Stripe is blown up in an oversized scale, appearing on items such as a jacquard grey melange cardigan and a deep mulberry knit hoodie.

Burberry motifs and Pop Trading Company's trademark lettering are playfully combined on oversized t-shirts, hoodies, baseball caps and blankets. Burberry's familiar coordinated location print has also been given a new twist, with the location information of Burberry's headquarters in Horseferry and the address of the Pop Trading Company flagship store in Amsterdam juxtaposed, embroidered on clothing and jacquard woven on scarves.

© Courtesy of Burberry & Pop Trading Company_Ari Marcopoulos
© Courtesy of Burberry & Pop Trading Company_Ari Marcopoulos

STORES
The collection will be available in Japan first from June 1st at pop-up stores at Isetan Shinjuku Men's and Hankyu Men's Osaka. After that, from June 8th, it will be available for sale at limited Burberry stores in Japan and online.

[Pop-up store]
6/1 (Wed) - 6/7 (Tue) Isetan Shinjuku Men's Store, 1st floor Promotion
6/1 (Wed) - 6/14 (Tue) Hankyu Men's Osaka, 1st floor MENS PROMOTION SPACE11

[Stores opening from 6/8 (Wed)]
Burberry Ginza
Burberry Omotesando
Burberry Roppongi Hills
Burberry Shinsaibashi
Burberry Kobe
Burberry Kyoto
Fukuoka Iwataya Burberry
Burberry Nagoya Lachic
Shinsaibashi Parco Burberry
Ikebukuro Seibu Burberry Men's

[Limited items]


Bucket hat 74,800 yen (Japan only)


Technical parka 302,500 yen (Isetan Shinjuku Men's and Hankyu Men's Osaka Pop-Up Store only)


ABOUT POP TRADING COMPANY
Founded in 2013, Amsterdam-based brand Pop Trading Company is known for combining heritage rooted in skateboarding with contemporary menswear style. Brand owners Peter Kochs and Rick van Rest began their careers in the Benelux market, selling skate brands like Palace and Polar wholesale, before launching their own line in 2015. Their first collection debuted in the Fall/Winter 2016 season. Their collection is currently available in renowned menswear and skateboarding stores around the world, including Mr Porter, Supreme (Paris), Liberty London, United Arrows & H Beauty & Youth, Lockwood Antwerp, FTC, and END.

Pop Trading Company has been actively involved with Amsterdam's skateboarding community since its inception. Today, they remain true to their heritage, with a brick-and-mortar store in Amsterdam's Red Light District and a core team of Pop skateboarders, hosting weekly skate sessions both in and outside the city. They also collaborate and host events with like-minded artists, photographers, and brands.


Burberry Official Website
burberry.com
LINE @burberry_jp
Instagram @Burberry
Twitter @Burberry_Japan
Facebook @BurberryJP



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