An MSGM pop-up store will open on August 20th at D.Edit on the third floor of Hankyu Umeda Main Store in Osaka. It will run until September 16th. Items on sale include a Hankyu Umeda-exclusive pullover (55,000 yen) featuring randomly-spaced numbers, letters, hearts, and lips, as well as T-shirts and sweatshirts featuring a brush-painted logo that sold out immediately upon release. The children's line, MSGM KIDS, debuting in the 2014-15 autumn/winter season, will also be available from August 20th to September 2nd, featuring a lineup of items for both boys and girls. Creative director Massimo Giorgetti began his career as a designer in 2004 after working in sales and other positions. In 2009, he signed a partnership agreement with the Paoloni Group and founded his own brand, MSGM. In 2010, the brand was selected as a promising designer in the "Who's on next" contest hosted by Italian Vogue. It is a brand that is attracting attention as a new flagship of the Milan Collection.