Isetan Kaihoku to hold second 90s girls culture event with magazine Nero

Jul 4, 2014

From July 2nd to 15th, TOKYO Kaihoku, located on the second floor of the main building of Isetan Shinjuku, is hosting the "acute grrrls Nero × TOKYO Kaihoku issue," an event in collaboration with music culture magazine Nero. Following on from the highly successful "'90s girls culture@TOKYO Kaihoku" event held in May this year, the store focused on '90s girls culture. Next, the spotlight shifted to the "edgy, cute, and active girls (grrrls) of today," a culture that goes beyond the girly cuteness of the same culture. The shop, inspired by Sofia Coppola's 1999 film The Virgin Suicides, still a hugely popular work symbolizing this worldview, is a collaboration with the magazine Nero, which focuses on the innate strength and beauty of women. The store will stock Nero's first original apparel line, "nero closet," created specifically for this occasion, as well as collaboration items with domestic and international brands, records, postcards, back issues of Nero, and more.

For clothing, "HEARTSREVOLUTION" will feature cut-and-sew items in collaboration with Nero, while "Girly Rose" will offer a lineup of dresses, blouses, and skirts inspired by the Virgin Suicide. Also on sale will be "WREN x Leith Clark," a collaboration between Leith Clark, former editor-in-chief of London fashion magazine "Lula," and "WREN."

Miscellaneous items include heart-shaped sunglasses from the Thai brand Sretsis, unicorn earrings exclusive to Isetan, and mugs featuring an illustration of the popular French band Phoenix. Popular French model and singer Petite Meller's new single "Backpack" will also be available for pre-order. Pre-orders are also being accepted in stores for a blouson jacket (92,000 yen), a collaboration between Petite and Olympia Le-Tan.

Editor-in-chief Yukiko Inoue, Nero, features a unique perspective on music, art, fashion, and culture, and is garnering attention not only in Japan but also in Paris and New York.
畑 麻衣子
  • The venue will collaborate with the magazine "Nero" to introduce 90s girl culture
  • Popular French model and singer Petite Mehler's new single "Backpack" will be available for pre-sale at the venue.
  • Petite Mailer's new single "Backpack" is also featured.
  • The venue is set up to resemble a girl's room, reminiscent of 90s girl culture.
  • Back issues of the magazine "Nero" can be purchased
  • Pre-orders are open for the blouson jacket, a collaboration between Petit Möller and Olympia Latin.
  • Introducing girly blouses and skirts reminiscent of 90s girl culture
  • Sretsis heart-shaped sunglasses
  • Petite Mailer's new single "Backpack"
  • A mug featuring an illustration of the French band "Phoenix"
  • The venue will collaborate with the magazine "Nero" to introduce 90s girl culture
  • The venue will collaborate with the magazine "Nero" to introduce 90s girl culture
  • Introducing girly dresses reminiscent of 90s girl culture
  • Nero magazine
  • Petite Moeller
  • Petite Moeller
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