
From July 2nd to 15th, TOKYO Kaihoku, located on the second floor of the main building of Isetan Shinjuku, is hosting the "acute grrrls Nero × TOKYO Kaihoku issue," an event in collaboration with music culture magazine Nero. Following on from the highly successful "'90s girls culture@TOKYO Kaihoku" event held in May this year, the store focused on '90s girls culture. Next, the spotlight shifted to the "edgy, cute, and active girls (grrrls) of today," a culture that goes beyond the girly cuteness of the same culture. The shop, inspired by Sofia Coppola's 1999 film The Virgin Suicides, still a hugely popular work symbolizing this worldview, is a collaboration with the magazine Nero, which focuses on the innate strength and beauty of women. The store will stock Nero's first original apparel line, "nero closet," created specifically for this occasion, as well as collaboration items with domestic and international brands, records, postcards, back issues of Nero, and more.
For clothing, "HEARTSREVOLUTION" will feature cut-and-sew items in collaboration with Nero, while "Girly Rose" will offer a lineup of dresses, blouses, and skirts inspired by the Virgin Suicide. Also on sale will be "WREN x Leith Clark," a collaboration between Leith Clark, former editor-in-chief of London fashion magazine "Lula," and "WREN."
Miscellaneous items include heart-shaped sunglasses from the Thai brand Sretsis, unicorn earrings exclusive to Isetan, and mugs featuring an illustration of the popular French band Phoenix. Popular French model and singer Petite Meller's new single "Backpack" will also be available for pre-order. Pre-orders are also being accepted in stores for a blouson jacket (92,000 yen), a collaboration between Petite and Olympia Le-Tan.
Editor-in-chief Yukiko Inoue, Nero, features a unique perspective on music, art, fashion, and culture, and is garnering attention not only in Japan but also in Paris and New York.






























