Moynat unveils new summer collection "Rivage Collection" at Shinjuku Isetan

Jul 5, 2014

MOYNAT, a long-established French trunk manufacturer, has opened a pop-up shop on the 4th floor of the main building of the Isetan Shinjuku store to showcase its new summer "Rivage Collection." The shop will be open until July 15th.

The new collection features prints inspired by the structure of wicker trunks, which were introduced in 1870. The repeated "M" pattern creates a kinetic art-like atmosphere.

The lineup includes the summery tote bag "Caba Rivage" and the pouch "Pochette Rivage." A wide range of colors are available, including a Japan-exclusive red color that makes its world debut, as well as blue, yellow, and gray.

The shop's facade is decorated with a large white parasol, beneath which colorful leather items are displayed, creating a refreshing summery atmosphere.
HEW
  • Colorful "Pauline" flowers lined up under white parasols
  • The red of "Cava Rivage" is a color exclusive to Japan
  • New pouch "Pochette Rivage"
  • Colorful "Pauline" flowers lined up under white parasols
  • The new series features a pattern of consecutive "M"s
  • The new series features a pattern of consecutive "M"s
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