Imported lingerie from AW15-16 will be gathered in Harajuku. Lonely designers will also be visiting Japan for an event.

Mar 4, 2015

The comprehensive lingerie exhibition "LINGERIE+" will be held from March 12th to 14th at the SAD cafe in Harajuku, Tokyo (Lois Dahl Building 2F, 1-9-12 Jingumae, Shibuya-ku, Tokyo). The theme of the exhibition is "Lingerie is Fashion," and it brings together 15-16 Autumn/Winter lingerie collections from around the world. This marks the third time since its launch in March 2014. The exhibition will feature a variety of imported items, primarily from Europe, including Italy, France, Germany, and Switzerland. Twenty unique Japanese brands will also be participating, offering a lineup of organic innerwear, lingerie hangers, and more. Men's underwear will also be available. The exhibition will be open to the public only on the 14th, offering fittings, professional advice, and new product sales. Lonely owner and designer Helen Morris and her partner, Steve Ferguson, will be visiting Japan to sell their popular collection, which has not yet been released in Japan. You will also be able to take photos together in the photo booth set up at the venue.

Lonely is a brand that was born in New Zealand and has been recognized by American fashionistas, attracting attention from celebrities around the world. It is a favorite of model Jessica Stam and actress Carey Mulligan, and is set to make its official debut in Japan this year.
HEW
  • Lingerie comprehensive exhibition "Lingerie Plus"
  • Lingerie comprehensive exhibition "Lingerie Plus"
  • Helen Morris, owner and designer of Lonely
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