Many women have fallen in love with beautiful lingerie in a catalog or magazine, only to find it just doesn't fit, leading them to postpone the purchase. Some may have experienced such a situation and lost the desire to express their sexy side through lingerie. However, what we perceive as sexy and how we incorporate it into our lifestyles is entirely up to each individual. Focusing on this, we spoke to Tamiko Ryu, owner of the lingerie shop "Rue de Ryu," who says, "Sexy lingerie doesn't just mean black lace or garter belts. The answer is to value your own individual sensibilities." We spoke to her about her true feelings. "Rue de Ryu's lingerie is described as "lingerie that suits your mind, body, and soul." What kind of changes do women experience when they wear this lingerie? First, because your bust fits where it should and your posture naturally straightens, you gain self-confidence, and that confidence is clearly conveyed to those around you. When you wear a bra that truly fits you, the world around you changes, and your life begins to get back on track. This is because, for women, their breasts are something that cannot be separated from society.

Even when meeting someone for the first time, if the other person is a woman, you naturally become aware that their bust is in view. In other words, for women, their breasts are their possessions, but they don't belong solely to them. They are always exposed to the public and out of their control. It's only natural that gaining confidence in these social parts will begin to change how "you appear to society."

--What kind of underwear is "the truly right underwear"?

Before we are born, we choose our own gender and create a vision for the kind of body we want and the kind of life we want to live. Based on the idea that the closer we stay to that vision, the more satisfied we will be with our lives, Rue de Ryu selects underwear that suits our customers, based on the concept of "returning them to their blueprint."

If you wear underwear that perfectly fits the body shape your soul has determined, those who have struggled with being too thin will gain just the right amount of fat, and conversely, those who have been concerned about being overweight will naturally lose fat. It's completely pointless to measure a person's size when the fat that should be there to shape their breasts is scattered around their sides and back. First, find their bone structure and then sort out the fat on top of it to determine their correct size.

We've had clients for over 30 years, and they still have firm breasts even after turning 70! Once they regain their natural shape, their shape never changes. Of course, that's true for me too. I haven't changed at all since my 20s.

--Ryu, please tell us how you first realized the importance and appeal of "wearing underwear that truly fits you."

I entered the world of underwear when I was 16, fascinated by garter belts, and have continued to spread the appeal of garter belts and stockings ever since. The very appearance of these stockings, which are not pantyhose, is so sensual. I would like every woman to try them on at least once in her life. When you put them on, you feel like, "I'm a woman!" It's a tool that goes beyond logic and makes sense.

Western clothing destroyed Japan's sensual culture -- continued from Tamiko Ryu 2/2.